Pride as a Tactic, Not Just a Strategy: Targeting LGBTQ+ Audiences Year-Round
During this presentation, we will explore different ways destination organizations keep their communities and residents in front of LGBTQ+ travelers year-round. We'll walk through the basics including targeted LGBTQ+ advertising and monitoring conversations specific to your region, as well as discuss how to engage with relevant user-generated content, bringing your destination organization into these LGBTQ+ conversations. We'll also highlight some of the various niche groups within the LGBTQ+ travel community that can be reached, including the circuit party crowd, parents, sports fans and more.
For 22-minute video, go to https://youtu.be/d-i9QAKK2bY