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Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ online consumer, with a focus in the world of politics. Our campaigns are two-fold!
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
Second, we get your message out to this same targeted audience via strategically-placed social media posts, both organically and utilizing paid social media advertising. There are strong LGBTQ+ Politics & Activist communities on social media. We're able to tap into these online conversations and communities on your company's behalf, amplifying your content, your social media posts, your videos and more within these communities on Facebook, LinkedIn, Threads, X and more. This includes both social media hyper-targeted advertising and our #ILoveGay social media network, now reaching over 1.5 million followers and growing. Our success metrics are based on the visibility and performance we provide your company and its LGBTQ+ campaign, focusing on impressions, reach, click-throughs and engagement.
On the programmatic ad exchange, we're able to target a wide variety of characteristics unique to the world of politics, including reaching people with specific interests from Voter Data Sets. We're able to layer these data selects onto LGBTQ+ websites on the programmatic ad exchange, targeting a more politically active LGBTQ+ individual and geo-targeting this campaign to just those regions that are right for you, reaching your target market more directly than ever before.
We have the capability of targeting via traditional online advertising, including display ads, mobile ads and video ad units. We can target and display these video ad units online, as well as on Connected TVs (CTV), allowing for campaign optimizations that have the ability to hyper-target voters from swing states down to the granular level of zip codes.
For some of the more advanced ad placements, we utilize Automatic Content Recognition technology (ACR), which allows us to secure premium inventory and serve impressions specifically within the LGBTQ+ community, ensuring the best advertising placements on all smart devices. For more information on ACR, we're providing the following reference links for you.
What is ACR?
https://www.thedrum.com/opinion/2023/05/08/acr-data-the-key-measuring-more-just-impressions-ctv
https://theviewpoint.com/insights/automatic-content-recognition-acr-whys-and-hows
https://www.adexchanger.com/digital-tv/why-acr-data-is-a-smart-move/
https://simpli.fi/latest/understanding-acr-data-why-it-matters-for-advertisers
In addition, there are strong LGBTQ+ Politics & Activist communities on social media. We're able to tap into these online conversations on your company's behalf, sharing your social media posts and photos with these groups on Facebook, LinkedIn, Threads, Twitter/X, etc.
Looking to advertise to this target LGBTQ+ audience? We work with any budgets (starting at $500 per month)... call us at (323) 963-3653 or contact us here to get started.
Supporting Information
- Our LGBTQ+ Marketing & Advertising Services
- Entry-Level Marketing Programs & Pricing
- An Overview of our Advertising & Marketing Services
Speed & Agility
Features built to support rapid activation
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| Custom Audiences | Geopolitical Targeting | Voter File Data | Automated Disclosure |
| Targeting based on a wide variety of data selects & interests. | Forecast, target, and report by State Legislative or Congressional District, State, DMA, ZIP or Hyperlocal. | Integrations with every major voter data provider, including L2, TargetSmart, i360, Tunnl, Aristotle, and more. | Built-in campaign feature to adhere to the Digital Advertising Alliance's (DAA) Political Ad Icon. |
Supporting Market Research
