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This Twitter Thread Perfectly Illustrates Why LGBTQ Support Is No Longer Risky for Brands
June 28, 2017
Few would argue that American society has changed dramatically since the 1969 Stonewall riots in Manhattan’s Greenwich Village marked the beginning of the modern gay rights movement. At the time of the event itself, which happened 48 years ago this week, homophobia was rampant, even in famously metropolitan Manhattan. After the riots, the New York Daily News, which is now seen as the left-le...
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NGLCC Scores NBA Partnership, Vastly Expanding LGBT Inclusion in Sports Leagues Purchasing from LGBT-Owned Businesses
May 10, 2017
The National Gay & Lesbian Chamber of Commerce [NGLCC), the business voice of the LGBT community, is proud to welcome the National Basketball Association [NBA) to its list of nearly 200 top corporations and government agencies seeking certified LGBT Business Enterprises [LGBTBEs) into their supply chains alongside other diverse communities. This kind of inclusion not only expands the ongoing effor...
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Nike launches powerful new diversity and equality campaign
February 13, 2017
The 1:30 commercial is shot in black and white and stars LeBron James, Serena Williams, Kevin Durant, Victor Cruz, Gabby Douglas, Megan Rapinoe, and hurdler Dalilah Muhammad.
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Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center
September 11, 2016
In early August, Nike aired a 30-second spot during NBC's prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men's national team.
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The Focus Group August 13 – Andrew Bolton, Rio, and Racist Potato Chips
August 13, 2016
Andrew Bolton, VP of Brand Partnerships at Knotch, joins Tim and John to talk about life as a world clas-s rower, the Rio Olympic Games, and starting his career during one of the worst recessions in US history. Texts not intended for Mom, but sent to her by accident, caught John’s eye while Tim discusses the latest dust-up about “racist” images on the new Lay’s international flavor chip bags.
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