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Ralph Lauren Case Study
Ralph Lauren Corporation (RL) is an American fashion company, known for products in four categories: apparel, home, accessories, and fragrances. The Company's brands include Chaps, Lauren, Polo, Double RL, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands. The company is headquartered in New York City, and founded in 1967 by American fashion designer Ralph Lauren. ...
June 09, 2021
   #GayNYC
   #GayStyle
'Community first, product second': Pride campaigns kick off in beauty
Pride is now an established marketing opportunity for consumer brands across sectors, and Pride-themed promotions have begun to trickle in from beauty brands even without physical parades this year. 
May 22, 2020
   #GayPride
   #GayStyle

How MeUndies is aligning itself with cultural moments like Pride

Developing collections around popular events has become a significant strategy for MeUndies in 2019.
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June 04, 2019

   #GayPride
   #GayStyle
Drag queens sport Ikea’s products in retailer’s Pride campaign
Ikea Canada is celebrating Pride with a colorful campaign that features drag queens wearing its lamps, shower curtains and umbrellas on the catwalk.
June 25, 2018
   #GayToronto
   #DragQueen
   #GayStyle
Hari Nef Is the First Transgender Model to Star in a L'Oréal U.S. Campaign
L'Oreal Paris is making history and celebrating diversity by casting transgender model Hari Nef in its latest ad campaign.
January 10, 2017
   #GayParis
  
   #GayStyle
   #Transgender

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a few eyebrows last week when i...
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October 19, 2016

  
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