Our Pink Media Interview in BEQ Magazine

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Pink Media connects with LGBTQ consumers... helps companies look beyond marketing metrics and see the people behind the numbers to reach LGBTQ consumers.

https://businessequalitymagazine.com/pink-banana-media-connects-lgbtq-consumers/

For companies to reach LGBTQ consumers, they need to look beyond the marketing metrics they measure and see the people behind the numbers, says Matt Skallerud, president of Pink Banana Media, a digital media, marketing and advertising firm.

"Marketing has become statistics. Companies think, 'I want 100,000 impressions and this many click-thrus and this many people subscribing to my newsletter,'" Skallerud says. "But people aren't numbers. Today, it's about companies acting like people and focusing on how they engage with their customers."

Pink Banana, which has offices in Los Angeles and New York, uses a "360-degree approach" to reaching LGBTQ consumers, aiding companies with everything from ad buys and traditional public relations to content marketing and online analytics.

Are you interested in being a part of these LGBTQ conversations? We work with any budgets (starting at $500 per month)... call us at (323) 963-3653 or contact us here to get started.

#ILoveGay Twitter 360° Network

Do you have a product or service that you'd like to promote to those in the LGBTQ community online? Let us help you spread the word and increase your organization's online visibility at the same time! Using our #ILoveGay Twitter 360° Network, we're able to bring your message to one of the strongest LGBTQ audiences online today, broadcasting your message via our primary Twitter profile in your niche market, such as @ILoveGayTheatre or @ILoveGaySports. We will also broadcast your message based upon WHERE your business may be focused on at the moment, such as @ILoveGayNYC, @ILoveGayLA or @ILoveGayLondon.

For a little Twitter 101, take a look at this article, as well as our welcome article here.

More In-Depth Info

• LGBTQ Entry Level Opportunities
• LGBTQ Content Marketing
• Our LGBTQ Marketing & Advertising Business Case

Supporting Information

• Entry-Level, Influencer-Related Marketing Programs & Pricing
• #ILoveGay Twitter 360° Network Package w/Pricing
• Our LGBTQ Marketing & Advertising Services
• LGBTQ Advertising & Media Buying
• LGBTQ Influencers
• Our Market Specializations