Mobile App Advertising: Sniffies

HOME | Blog | Pink Media - Mobile App Advertising: Sniffies | March 16, 2026

Over the past few years, a strong part of our LGBTQ+ advertising portfolio has been in the world of mobile apps, placing clients in a highly geo-targeted, full phone screen environment, which for the right client, has provided amazing performance both in terms of brand recognition, as well as click-throughs and conversions. Focusing on full-screen ads only, and targeting the ads to very specific regions around the world, we've achieved click-through rates close to 5% on many of our campaigns.

Our most common mobile app platform has been Grindr, but recently we've begun working with Sniffies as well, now considered #2 in the men-seeking-men mobile app category. Their ad placement options, including top-performing zones such as their Resource Menu and Pop-Up ads, as well as the ever-popular Inbox ad, have allowed us to broaden our options for placing our client advertising in highly relevant and targeted mobile app platforms.

What helps is that Sniffies provides more than just a grid with photos of men nearby. They've differentiated themselves with an immersiive and highly interactive map showing available men nearby, as well as local group events, cruising locations, bars and restaurants. They've also positioned themselves as thought leaders in the world of queer sexuality, relationships and cruising culture, creating engaging, educational and entertaining content. What client wouldn't want to be a part of this mobile app revolution!

If this type of advertising is of interest to you... call or email us today for a proposal.

Are you interested in being a part of these LGBTQ+ conversations? We work with any budgets... call us at (323) 963-3653 or contact us here to get started.