HOME | Markets | LGBTQ Retail and Shopping
There are a variety of ways in which we can market to LGBTQ consumers who shop online.
Be a part of the LGBTQ conversation! Is your LGBTQ Marketing putting YOU and YOUR ORGANIZATION at the CENTER of LGBTQ Conversations online? Let us help AMPLIFY your message to a BROADER LGBTQ online audience, keeping your PRIDE message alive 24/7, 365 days per year!
With so many world-class companies marketing themselves to the LGBTQ retail and shopping community today, it's important for some of these organizations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today. Our strategy consists of:
Targeted, Programmatic Advertising - reach your company's specific LGBTQ retail and shopping demographic using some of the latest techniques in the integration of technology with online advertising, on websites, mobile apps and social media newsfeeds (Facebook, Twitter, Instagram & LinkedIn). Specifically, we can hyper-target an LGBTQ individual who has shown a specific interest in retail and shopping, as well as products and services similar to your business.
Social Media, including LGBTQ Writers, Bloggers, YouTube Content Creators & Influencers - we can monitor any and all conversations, articles and blog postings related to LGBTQ retail and shopping and ensure your organization has its "share of voice" and is part of these online conversations. We can also help you tap into the expanding world of LGBTQ media and individuals who can help organization spread the word as well.
User-Generated Content (UGC) campaign - We curate, engage with and share THE BEST in LGBTQ conversations (photos, videos and blog posts) by others focused on retail and shopping. Other content we engage with are from those attending a local Pride festival or other event of LGBTQ interest in your region or industry as well.
By engaging and sharing with these LGBTQ individuals online, we put you and your organization at the center of these conversations, increasing your company's brand awareness, social media followers, click-throughs to your website and overall engagement with your social media posts..
In the example above, we did a $150 test campaign on Black Friday, November 2018. This test campaign resulted in 103 transactions and $6,125 in sales. Just one example of the power of hyper-targeting your specific LGBTQ audience!
On the programmatic ad exchange, we're able to target a wide variety of characteristics unique to the world of retail and shopping, including those interested in specific types of clothing, designer underwear, music, film and more. In addition, we're able to target just those individuals who are In The Market for the purchase of larger items, such as an engagement ring, a car, real estate, travel, etc. We're able to layer these data selects onto LGBTQ websites on the programmatic ad exchange, targeting the LGBTQ community's retail and shopping with Intent to Purchase market and geo-targeting this campaign to just those regions that are right for you, reaching your target market more directly than ever before.
Utilizing Oracle BlueKai's powerful Audience Data Marketplace, as well as other data sources including Datonics, Lotame, Epsilon, Nielsen, Dun & Bradstreet and Experian, we now have the ability to deliver a connection between a "real world" audience and that same audience using the Internet, by cross-referencing the world of "big data" with Internet web surfers who've allowed themselves to be tracked.
For more information and a deeper understanding of this data marketplace, view the Oracle BlueKai information sheet.
These ads can be geo-targeted, so that we're able to do targeted advertising as seen in the following examples:
- Targeting luxury car buyers on LGBTQ websites in the DC area
- Targeting accredited investors on LGBTQ websites in the US Northeast
- Targeting high-end technology early adopters on LGBTQ websites nationwide
- Targeting those with an interest in luxury cruises on LGBTQ websites in the US, UK and Canada
- Targeting individuals looking to purchase high-end real estate in the Palm Springs area, focusing on just LGBTQ website ad placements.
We put these examples together just to illustrate a sampling of what we can offer. We are able to monitor these campaigns and custom tailor them to focus on just what is working, removing those placements that are under-performing.
In addition, there are strong LGBTQ retail and shopping communities on social media. We're able to tap into these online conversations on your company's behalf, sharing your social media posts and photos with these groups on Facebook, LinkedIn, Google Plus, etc., as well as including your company in those articles and posts found on Twitter and Instagram.
Looking to advertise to this target LGBT audience? We work with any budgets (starting at $500 per month)... call us at (323) 963-3653 or contact us here to get started.