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How to engage Gen Z during Pride Month and beyond
11-Jun-21
Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their support for the LGBTQIA+ community this June during Pride month. A new study from Horowitz Research suggests that it will be critical for brands to be present […]
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How Bliss tapped into TikTok for its Gen-Z evolution
10-May-21
Following a 2018 rebrand, Bliss has set its sights on a younger audience with big investments in TikTok.
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‘It Gets Better’ Gets New Leadership
04-May-21
The world’s largest storytelling effort to empower LGBTQ youth is elevating marketing guru Paul Dien to president and chair of its board of directors, replacing attorney Seth Levy.
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‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences
04-May-21
After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which will relaunch with a Gen Z and BIPOC focus on May 3.
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Pantene doubles down on support for transgender youth after backlash to ad featuring LGBTQ family
25-Mar-21
Pantene made waves on social media recently for releasing its latest Pantene Pro-V commercial, which features a young transgender girl and her lesbian mothers. Transphobia has no place in our world or on our feed.
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| TRANS
1 in 6 Gen Z adults are LGBT, Gallup survey shows. And this number could continue to grow.
24-Feb-21
More than half of LGBT adults identify as bisexual, and women are more likely than men to be bisexual, new Gallup survey data shows.
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