Client Project Highlight: Archer App - LGBTQ+ Influencers and Content Creators

HOME | Blog | Pink Media - Client Project Highlight: Archer App - LGBTQ+ Influencers and Content Creators | November 26, 2025

Working with our LGBTQ+ influencer and content creation client, Archer, listen in to this interview excerpt where Matt Skallerud and Matthew Conrado chat about some of the latest Archer marketing campaigns they've been working on this year. Video includes the David Archuleta "Chief Trophy Officer" commercial by Archer.

Our contribution to this Archer marketing project was in putting together a group of LGBTQ+ content creators to develop "Man on the Street" interviews, chatting with gay men on the streets of West Hollywood and New York and getting their input on some of the unique features of the Archer app such as the world of trophies, including Bear Magnet, Big Dom Energy, Certified Daddy and more. We also touch on their unique "Maps" feature, allowing users to find others in their area using a built-in map, as well as their "Looking For" feature, allowing users to search based upon finding a match looking for a date, friendship or "meeting up right now!"

These "Man on the Street" interviews were then used as part of Archer's online social media marketing campaign.

This LGBTQ+ influencer and content creation project is one of the latest examples of our LGBTQ+ Content as Marketing program.
https://www.pinkmedia.lgbt/InfluencerContent.html

We hope you like what you see... call or email us today for a proposal.

Are you interested in being a part of these LGBTQ+ conversations? We work with any budgets... call us at (323) 963-3653 or contact us here to get started.