Trouble Targeting LGBTQ+ on Social Media?

I don’t know about you, but for us, when it comes to advertising, Facebook and Instagram targeting has become more and more of a challenge lately.

You've got the content, we've got the LGBTQ+ targeted audience & distribution

...in this adversity lies opportunity for both destinations and brands, to partner and team up with LGBTQ+ media such as #ILoveGay, allowing us to run your LGBTQ+ content for you. You'll benefit by the increased exposure your organization will be receiving from a specifically LGBTQ+ audience... and that's not just random LGBTQ+ exposure. It's targeted to LGBTQ+ individuals who have shown an interest in travel to your destination, or perhaps have shown an interest in your company's product or service category, such as travel, theatre, sports, food and so much more.

Pink Media at the Nexus of LGBTQ+ PR & Advertising

I’d like to take this time to summarize who we are, what we do and how we believe we can partner with you to best reach your target market within the LGBTQ+ community online. First, Pink Media's business strategy… it’s a cutting-edge strategy that lies at the nexus of LGBTQ+ PR & Advertising, with an #ILoveGay twist! Our job is to keep your message alive and in front of your targeted LGBTQ+ audience 24/7, 365 days per year.

Pink Media - Meta's Launch of Threads

Let's talk about Threads. But first, some context... we all know what Stories are, but remember back when they were just Snaps? Then the Snaps technology was "borrowed" by all of the major social media platforms and became Stories. The same thing happened with Reels... once upon a time they were just TikToks. Now they are Shorts and Reels.

Pink Media at the Intersection of LGBTQ+ PR & Advertising

As we wrap up Pride Month 2023, we believe we can safely say that our business model we’ve been refining over the past few years has finally come together as a true, new LGBTQ+ media strategy that we can now take to market for the next several years.

#ILoveGay Network Now at One Million Followers and Growing Fast!

With our #ILoveGay network now reaching over 1,000,000+ followers and growing fast, our strength in reaching a targeted LGBTQ+ audience anywhere in the world just reached a new height.

Reaching the LGBTQ+ European Market

With our #ILoveGay network now reaching over 1,000,000+ followers and growing, our strength in the European market allows us to offer our clients unprecedented reach into targeting LGBTQ+ consumers across the European continent. The power of social media advertising is in our opportunity to reach 2nd degree contacts, a version of "friends of friends". Meaning that if a single social media profile has 5,000 followers, we can target and reach their followers as well. If they average 1,000 followers each, that is a potential audience of 5,000,000. Layering on additional targeting, such as reaching an LGBTQ+ audience interested in sports, travel, theatre, movies and more allows for a strong audience size our clients can get their message in front of at a fraction of the cost of traditional targeted advertising to reach this niche LGBTQ+ community online.

Strategy, Performance & New Customer Acquisition

At Pink Media, we can confirm that this is indeed the case! Based on our growing client base with dedicated marketing budgets for Twitter, we've decided to emphasize the social network even more by using the full force of our ##ILoveGay network with its 200+ Twitter profiles. We can now reach over a million followers and it's growing rapidly! Join us and we can market your organization on Twitter, reaching our vast locally-engaged audiences that span the globe.

How & Where Does An LGBTQ+ Media Company Fit In Today's Media Landscape?

The real question is "where does an LGBTQ+ media company or agency fit within this new environment?" The answer is content creation and the subsequent targeted distribution of that content.

Small Business Tips for Starting New Brand on Social Media

We often get asked how to begin when it comes to starting a new business in the world of social media. The following is a recap of some of the advice we've been giving over the past few years. Following this will allow you to build your business brand on social media at no cost in terms of advertising dollars spent. It's all about organic reach here.

Pink Media - February 2023 - Content As Ad Unit

In today's episode, Matt Skallerud chats a bit about the history of the ad units companies large and small have been using over the past 30 years, starting with print ads, migrating towards banner ads and e-mail campaigns, and finally working with influencers in the 2010s. In today's advertising environment, content has truly become king... content in the form of video, photos and editorial, created by influencers, journalists, content creators and more, help a company reach their target demographic through the power of storytelling and the continued growth of targeted audiences on all platforms, including connected TVs, mobile apps, social media and more.

Pink Media - October 2022

Happy October, Halloween and Fall... for those going to Milan for the upcoming IGLTA Convention, I look forward to seeing you all there. For those I'm speaking to here online, thanks for tuning in... as we enter 2023, our singular focus has evolved from simply hyper-targeting your exact LGBTQ+ demographic online, to keeping that targeting and your message alive and in front of these consumers 27/7, 365 days per year. We're employing a variety of strategies to make this happen for our clients today, and we'd love to explore the opportunity to work with you as well!

Social Media Success is a Team Effort

Social Media success is a team effort... understanding which social media platforms are more individual-focused versus a group or team effort in collaboration, engagement and team success can help set the foundation of your social media and digital outreach strategy.

How do you see LGBTQ+ Business & Tourism evolving in 2023?

Join us at the GNetwork360 conference in Madrid, as we chat with Giuseppe Giulio of Gay.it, Auston Matta of IGLTA & TwoBadTourists.com and Gabriel de la Cruz Soler from Out & Equal, as we hear from this European and Latin American perspective where they see LGBTQ+ business & tourism going in 2023. #GNetwork360 #G360Mad

How To Maximize Your Video's Impact

Video has become one of the most important content elements in marketing a company today. There are a WIDE variety of video content styles to choose from, ranging from educational to entertainment, and all points in between. Assuming you've created your video strategy and content, I'll show you how we maximize our video's impact and reach online.

LGBTQ+ Media Companies: Content Creators or Content Distributors?

In order for media companies to survive in this decade, they need to modify their business model to realize that the "distribution" side of their business has become an ever evolving, ever growing pillar in their business landscape. Sometimes a story has over 100 different online locations where it is being spread. How content is distributed, both by the media companies' social media platforms and by online individuals and influencers sharing that content, is fast becoming the dominant part of a media company's content outreach mix.

Pride as a Tactic, Not Just a Strategy:
Targeting LGBTQ+ Audiences Year-Round

During this presentation, we will explore different ways destination organizations keep their communities and residents in front of LGBTQ+ travelers year-round. We'll walk through the basics including targeted LGBTQ+ advertising and monitoring conversations specific to your region, as well as discuss how to engage with relevant user-generated content, bringing your destination organization into these LGBTQ+ conversations. We'll also highlight some of the various niche groups within the LGBTQ+ travel community that can be reached, including the circuit party crowd, parents, sports fans and more.

Is It Time To Rethink Your PR Strategy?

It's this new marketing environment, especially as it pertains to social media, that we are focusing on. Press releases should now be split into two components: the press release itself, and the press release posted on the PR company's website in the form of an article. This article must have links, photos, and videos embedded into this article so that it captures the attention of the reader. To further guarantee that LGBTQ+ media pick up the story, there should be additional links to high-resolution photos, as well direct links to videos that can easily be embedded on other sites.

Archives

  - #ILoveGay Today Video is now on Spotify
  - Facebook Ads: Tactics & Strategy
  - Niche Market Targeting Spotlight: BEARS

  - Health & Wellness Marketing Programs
  - Our Top LGBTQ+ Marketing Programs for 2022
  - IGLTA & Pink Media: LGBTQ+ Travel Marketing
  - LGBTQ+ Advertising, Marketing, Social Media & PR for 2022
  - September 2021 Was All About LGBTQ+ Travel
  - See you in Atlanta for the IGLTA Convention
  - #ILoveGay Views LGBTQ+ Bars short film accepted into Palm Spring's
       Cinema Diverse LGBTQ+ Film Festival
  - Tip of the Day: Post Your Press Release On Your Site or Blog
  - Introducing #ILoveGay Iowa... part of the #ILoveGay Network
  - Are you practicing "Socialist Media"?
  - LGBTQ+ PopOn: Travel & Tourism in 2021
  - LGBTQ+ PopOn: Podcasting
  - NY Times Article on Atlanta as the New Influencer Capital of America
  - Launching a Film/TV Series on Social Media in 2021
  - LGBTQ+ PopOn - Virtual Marketing Advisory Group
  - LGBTQ+ Connected TV Advertising
  - LGBTQ Tourism Marketing Summary 2019
  - Client Summary: Disney Music Group's Out Artist Morgxn
  - LGBTQ Week NYC 2019
  - Our Pink Media Partner: Brkthru Digital
  - LGBTQ Media - Power, Performance & Perception
  - Malta LGBT+ Tourism Conference 2018
  - Some Pink Media Excerpts from our Brand | Pride Interview
  - Our Pink Media Interview in BEQ Magazine
  - Comcast Flexes Its Integrated Marketing Muscles for San Franscisco Pride
  - T-Mobile goes all out for Pride