Case Study: Regional Marketing Outreach
for LGBTQ+ Health Client

HOME | Blog | Pink Media - Case Study: Regional Marketing Outreach for LGBTQ+ Health Client | September 4, 2025

Does your organization benefit from the Ryan White Care Act?

If So, We Can Help.

Case Study: Ryan White Care Act - Regional Marketing Outreach
Ryan White HIV Care Program helps those living with HIV, and having support has made all the difference.

We recently completed an advertising campaign for the Matthew 25 AIDS Services clinic based in Kentucky, with four clinics in their local region. This campaign had three major components to it, all geo-targeted - social media targeted advertising, mobile app advertising and YouTube/Google targeted advertising. As you can see from the performance reports shown here, our target market individuals reached was quite high, and because these ads were targeted to reach the key LGBTQ+ demographic Matthew 25 services, the number of impressions were quite high as well, across the board on all advertising platforms.

Meta Ads

In order to qualify for this program Ryan White HIV/AIDS Program (RWHAP) grant applicants are expected to demonstrate how they reach and engage target populations, including through outreach and marketing, especially for communities disproportionately affected by HIV. This is where Pink Media comes in, with over 30 year of experience reaching these LGBTQ+ communities online, we can help your organization check off this box, qualify for the grant and bring you clients in the process, giving you the best of both worlds. The results we were able to get for this campaign are outlined below.

Our goal is to make things easy for you.

1. We help you qualify for the grant by reaching the target audience you are seeking. We'll also provide you with tear sheets that show Meta ads targeting Latinx MSM in a specific ZIP code.
2. We'll build the creative you need, and for this case study, we used AI for specific targeted creatives needs
   (i.e. Latino men, White Women, Mature Black Men)
3. We'll give you weekly reports to monitor campaign performance.
4. We created all video ads in-house, enabling quick and efficient updates and edits during the campaign.

If your organization is servicing the health needs of a regional LGBTQ+ population, we are here to help in your marketing outreach. If your organization is also a part of the Ryan White Care Act program, we can definitely help, as we have a strong understanding regarding the outreach needs your organization has under this program.

Call or email us today for a proposal.

Are you interested in being a part of these LGBTQ+ conversations? We work with any budgets... call us at (323) 963-3653 or contact us here to get started.