HOME | Markets | LGBTQ Automotive Marketing & Advertising
The entire spectrum of the automotive market is available to us online, allowing us to target LGBTQ car buyers, those in the market for insurance, specific brand lovers and more.
Be a part of the LGBTQ conversation! Is your LGBTQ Marketing putting YOU and YOUR ORGANIZATION at the CENTER of LGBTQ Conversations online? Let us help AMPLIFY your message to a BROADER LGBTQ online audience, keeping your PRIDE message alive 24/7, 365 days per year!
With so many world-class companies marketing themselves to the LGBTQ automotive community today, it's important for some of these organizations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today. Our strategy consists of:
Targeted, Programmatic Advertising - reach your company's specific LGBTQ automotive demographic using some of the latest techniques in the integration of technology with online advertising, on websites, mobile apps and social media newsfeeds (Facebook, Twitter, Instagram & LinkedIn). Specifically, we can hyper-target an LGBTQ individual who has shown a specific interest in automotive, as well as products and services similar to your business.
Social Media, including LGBTQ Writers, Bloggers, YouTube Content Creators & Influencers - we can monitor any and all conversations, articles and blog postings related to LGBTQ automotive and ensure your organization has its "share of voice" and is part of these online conversations. We can also help you tap into the expanding world of LGBTQ media and individuals who can help organization spread the word as well.
User-Generated Content (UGC) campaign - We curate, engage with and share THE BEST in LGBTQ conversations (photos, videos and blog posts) by others focused on automotive. Other content we engage with are from those attending a local Pride festival or other event of LGBTQ interest in your region or industry as well.
By engaging and sharing with these LGBTQ individuals online, we put you and your organization at the center of these conversations, increasing your company's brand awareness, social media followers, click-throughs to your website and overall engagement with your social media posts..
On the programmatic ad exchange, we're able to target a wide variety of characteristics unique to the Automotive World, including those in the market for a new or used car, those prefering to lease or purchase, consumers in the market for auto insurance, aftermarket car parts, auto electronics and more. We're able to layer these data selects onto LGBTQ websites on the programmatic ad exchange, targeting the LGBTQ community's Automotive Buyer with Intent to Purchase market and geo-targeting this campaign to just those regions that are right for you, reaching your target market more directly than ever before.
Utilizing Oracle BlueKai's powerful Audience Data Marketplace, as well as other data sources including Datonics, Lotame, Epsilon, Nielsen, Dun & Bradstreet and Experian, we now have the ability to deliver a connection between a "real world" audience and that same audience using the Internet, by cross-referencing the world of "big data" with Internet web surfers who've allowed themselves to be tracked.
For more information and a deeper understanding of this data marketplace, view the Oracle BlueKai information sheet.
In addition, there are strong Automotive communities on social media. We're able to tap into these online conversations on your company's behalf, sharing your social media posts and photos with these groups on Facebook, LinkedIn, Google Plus, etc., as well as including your company in those articles and posts found on Twitter and Instagram.
Looking to advertise to this target LGBTQ audience? We work with any budgets (starting at $500 per month)... call us at (323) 963-3653 or contact us here to get started.
#ILoveGay Twitter 360° Network
Featuring our Strategy & Focus on LGBT and LGBT-friendly Automotive
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Do you have an automotive-themed product or service that you'd like to promote to those in the LGBTQ community who have shown an interest in automotive online? Let us help you spread the word and increase your organization's online visibility at the same time! Using our #ILoveGay Twitter 360° Network, we're able to bring your message to one of the strongest LGBTQ automotive audiences online today, broadcasting your message via our primary Twitter profile in your niche market, @ILoveGayAuto. We will also broadcast your message based upon WHERE your business may be focused on at the moment, such as @ILoveGayNYC, @ILoveGayLA or @ILoveGayLondon.
For more specific information on how this program and campaign works, check out our in-depth description here, as well as our market opportunities here. For a little Twitter 101, take a look at this article, as well as our welcome article here.
More In-Depth Info
- LGBTQ Entry Level Opportunities
- LGBTQ Content Marketing
- Our LGBTQ Marketing & Advertising Business Case
- #ILoveGay Automotive
- Entry-Level, Influencer-Related Marketing Programs & Pricing
- #ILoveGay Twitter 360° Network Package w/Pricing
- Our LGBTQ Marketing & Advertising Services
- LGBTQ Advertising & Media Buying
- LGBTQ Mobile Advertising
We have put together a number of online advertising campaigns that have included LGBTQ Influencers and Bloggers as part of our social media outreach. We have currently teamed up with the following LGBTQ influencers, to help businesses such as yours include these cutting-edge LGBTQ New Media in your current online marketing strategy.
Bear World Magazine
Supporting Market Research
March 2020 LGBTQ+ Automotive Survey
Additional info from previous surveys below: