Monitor & Amplify

Pink Media - a company with INFLUENCE!
Reach the LGBTQ+ Community

Leverage the Power of Social Relationships
Offices in New York and Los Angeles

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Monitor & Amplify

  #ILoveGay 360° Multimedia Network

Content Monitoring & Acquisition Strategy: we will be setting up content monitoring of keyword terms specific to your organization, monitoring articles, blogs, videos and social media posts.

Content Distribution Strategy: we will engage with the content outlined above and ensure your organization is a part of these online conversations, in the form of likes, shares, comments and posted content:

  • LGBTQ+ posts that are related to your organization
  • LGBTQ+ influencer posts that are related to your organization
  • LGBTQ+ events that are related to your organization

The content above will be shared on our #ILoveGay social media networks (Facebook, Twitter/X, Threads, LinkedIn, Instagram and TikTok), and will include commentary in the share that tags your organization in each post, comment and share.

Content Advertising Strategy: we will be dedicating a portion of this budget towards targeted, paid promotions of the content highlighted above on our #ILoveGay social media networks (Facebook, Twitter/X, Threads, LinkedIn, Instagram and TikTok), targeting an LGBTQ+ audience that is specific to your organization.

Cost: $2,500 monitoring, distribution and targeted, paid advertising, as outlined above, for 30 days.

Guaranteed Performance: a minimum of 50,000 social media impressions of this content in one month

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Monitor & Amplify Monitor & Amplify
Monitor & Amplify Monitor & Amplify

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Estimated impressions and reach for Pink Media / #ILoveGay outreach
E-Mail Campaign10,0002002.0%
Banner Ads50,0002500.5%
Social Media Ads20,0004002.0%
#ILoveGay 360° Network30,0004501.5%

Social Media Ads20,0001,0005.0%
#ILoveGay 360° Network30,0007503.5%
     *Engagement: Likes, Comments and Shares / ER = Engagement Rate
     *Estimate is for a $500 monthly investment in each line item above

Recent Video campaign performance
 PlatformAmountVideo ViewsCost per 1,000 video viewsImpressionsCPM

Social Media Reach from our #ILoveGay social media networks (including @ILoveLGBTTravel, @ILoveGayLGBT, @ILoveLGBTBiz, @PinkMediaWorld and @ILoveGayViews) is now over 1,500,000+ followers on Twitter/X, Threads, Facebook, TikTok and Instagram combined.

Two of our more recent campaigns based on this strategy had the following performance on social media:
Campaign #1:

  • Impressions on Facebook (including Instagram targeting): 189,567
  • Engagement: 7,963
  • Engagement Rate: 4.2%
  • Link Clicks: 4,508
  • Cost: $0.27 per click

  • Impressions on Twitter: 59,504
  • Engagement: 3,105
  • Engagement Rate: 5.2%
  • Link Clicks: 921
  • Cost: $0.38 per click

Campaign #2:

  • Impressions (including Instagram targeting): 21,612
  • Reach: 12,860
  • Link Clicks: 624
  • Click Through Rate: 2.88%
  • Comments: 22
  • Shares: 29
  • Engagement: 675
  • Engagement Rate: 3.12%
  • Basic Demographics: 73% men, 27% women
  • Cost: $0.45 per click

Rule of Thumb: A $1,000 purchase in banner ads buys 100,000 impressions at $10 CPM. At a 0.1% click-through rate (CTR), clicks = 100 and cost is $10 cost per click (CPC). At a 1% CTR, clicks = 1,000 and cost is $1 CPC. For reference, Google search/text ads are typically $1-2 CPC.

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