Monitor & Amplify
Content Monitoring & Acquisition Strategy: we will be setting up content monitoring of keyword terms specific to your organization, monitoring articles, blogs, videos and social media posts.
Content Distribution Strategy: we will engage with the content outlined above and ensure your organization is a part of these online conversations, in the form of likes, shares, comments and posted content:
- LGBTQ+ posts that are related to your organization
- LGBTQ+ influencer posts that are related to your organization
- LGBTQ+ events that are related to your organization
The content above will be shared on our #ILoveGay social media networks (Facebook, Twitter/X, Threads, LinkedIn, Instagram and TikTok), and will include commentary in the share that tags your organization in each post, comment and share.
Content Advertising Strategy: we will be dedicating a portion of this budget towards targeted, paid promotions of the content highlighted above on our #ILoveGay social media networks (Facebook, Twitter/X, Threads, LinkedIn, Instagram and TikTok), targeting an LGBTQ+ audience that is specific to your organization.
Cost: $2,500 monitoring, distribution and targeted, paid advertising, as outlined above, for 30 days.
Guaranteed Performance: a minimum of 50,000 social media impressions of this content in one month
|Estimated impressions and reach for Pink Media / #ILoveGay outreach|
|Social Media Ads||20,000||400||2.0%|
|#ILoveGay 360° Network||30,000||450||1.5%|
|Social Media Ads||20,000||1,000||5.0%|
|#ILoveGay 360° Network||30,000||750||3.5%|
*Engagement: Likes, Comments and Shares / ER = Engagement Rate|
*Estimate is for a $500 monthly investment in each line item above
|Recent Video campaign performance|
|Platform||Amount||Video Views||Cost per 1,000 video views||Impressions||CPM|
Social Media Reach from our #ILoveGay social media networks (including @ILoveLGBTTravel, @ILoveGayLGBT, @ILoveLGBTBiz, @PinkMediaWorld and @ILoveGayViews) is now over 1,500,000+ followers on Twitter/X, Threads, Facebook, TikTok and Instagram combined.
Two of our more recent campaigns based on this strategy had the following performance on social media:
- Impressions on Facebook (including Instagram targeting): 189,567
- Engagement: 7,963
- Engagement Rate: 4.2%
- Link Clicks: 4,508
- Cost: $0.27 per click
- Impressions on Twitter: 59,504
- Engagement: 3,105
- Engagement Rate: 5.2%
- Link Clicks: 921
- Cost: $0.38 per click
- Impressions (including Instagram targeting): 21,612
- Reach: 12,860
- Link Clicks: 624
- Click Through Rate: 2.88%
- Comments: 22
- Shares: 29
- Engagement: 675
- Engagement Rate: 3.12%
- Basic Demographics: 73% men, 27% women
- Cost: $0.45 per click
Rule of Thumb: A $1,000 purchase in banner ads buys 100,000 impressions at $10 CPM. At a 0.1% click-through rate (CTR), clicks = 100 and cost is $10 cost per click (CPC). At a 1% CTR, clicks = 1,000 and cost is $1 CPC. For reference, Google search/text ads are typically $1-2 CPC.
- Entry Level Program - 1 month - $950
- 30 Day Content Promotion, with PR
- 30 Day Content Promotion, with Targeted Advertising
- Entry-Level, Influencer-Related Marketing Programs & Pricing
- #ILoveGay 360° Multimedia Network Package w/Pricing