#ILoveGay Article/Blog Post

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#ILoveGay Article/Blog Post

Keep your social media messaging alive 24/7, 365 days per year

Designed to prolong the effectiveness of an LGBTQ+ press fam trip, as well as leverage some of the user-generated content developed by individuals at pride festivals and other events, we're able to keep your brand, your destination and/or your business front and center with an online LGBTQ+ audience looking for your products & services.

What we do is have one of our writers put together an article based upon the social media content created, embedding social media posts from Twitter and Instagram that you select, including content created by LGBTQ+ influencers doing work and posting via their social media networks on your behalf.

This article is posted as a blog post, which will then be indexed by Google and Bing search, providing you and your brand some longer-term, additional coverage and exposure for all of these social media posts done either on your behalf, or that are simply well-aligned with your brand. We will, of course, be sharing this blog post via our #ILoveGay network on Twitter and Facebook as well.

Examples of our work can be seen at www.pinkmedia.lgbt/clients.cfm.
Prices starting at $1,500, including a hyper-targeted, boosted post on Facebook and Twitter.

Contact Us Here for more information or to sign up!
  - To Get Started, Pay Online Here

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Estimated impressions and reach for Pink Media / #ILoveGay outreach
E-Mail Campaign10,0002002.0%
Banner Ads50,0002500.5%
Social Media Ads20,0004002.0%
#ILoveGay 360° Network30,0004501.5%

Social Media Ads20,0001,0005.0%
#ILoveGay 360° Network30,0007503.5%
     *Engagement: Likes, Comments and Shares / ER = Engagement Rate
     *Estimate is for a $500 monthly investment in each line item above

Recent Video campaign performance
 PlatformAmountVideo ViewsCost per 1,000 video viewsImpressionsCPM

Social Media Reach from our #ILoveGay social media networks (including @ILoveLGBTTravel, @ILoveGayLGBT, @ILoveLGBTBiz, @PinkMediaWorld and @ILoveGayViews) is now over 1,500,000+ followers on Twitter/X, Threads, Facebook, TikTok and Instagram combined.

Two of our more recent campaigns based on this strategy had the following performance on social media:
Campaign #1:

  • Impressions on Facebook (including Instagram targeting): 189,567
  • Engagement: 7,963
  • Engagement Rate: 4.2%
  • Link Clicks: 4,508
  • Cost: $0.27 per click

  • Impressions on Twitter: 59,504
  • Engagement: 3,105
  • Engagement Rate: 5.2%
  • Link Clicks: 921
  • Cost: $0.38 per click

Campaign #2:

  • Impressions (including Instagram targeting): 21,612
  • Reach: 12,860
  • Link Clicks: 624
  • Click Through Rate: 2.88%
  • Comments: 22
  • Shares: 29
  • Engagement: 675
  • Engagement Rate: 3.12%
  • Basic Demographics: 73% men, 27% women
  • Cost: $0.45 per click

Rule of Thumb: A $1,000 purchase in banner ads buys 100,000 impressions at $10 CPM. At a 0.1% click-through rate (CTR), clicks = 100 and cost is $10 cost per click (CPC). At a 1% CTR, clicks = 1,000 and cost is $1 CPC. For reference, Google search/text ads are typically $1-2 CPC.

#ILoveGay Twitter 360° Network

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