Pink Media - Meta's Launch of Threads

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Let's talk about Threads. But first, some context... we all know what Stories are, but remember back when they were just Snaps? Then the Snaps technology was "borrowed" by all of the major social media platforms and became Stories. The same thing happened with Reels... once upon a time they were just TikToks. Now they are Shorts and Reels.

Now we have Threads, which takes the monopoly of the Twitter world and opens it up to a whole new set of engaged voices... 100M and growing in just a matter of days. But Threads wasn't integrated into one of the current social media platforms... it has its own app, and with the amazing growth it has seen, I think we're seeing just a glimmer, just a peek of what is to come as the power of this new Threads/Tweets environment comes into its own.

Now at the end of the day, they're all just touch points for your brand, your message and your story to get in front of your targeted LGBTQ+ audience.

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First, we understand, and we're continuing to learn, the nuances of each platform's strengths and weaknesses and we can weave that knowledge into a cutting edge strategy that is specific to you.

Whether you're a destination with influencer content, journalist content, PR, videos and more; or perhaps you're in the health industry, with imagery, video and messaging that needs to reach the right gay, lesbian or transgender audience... or perhaps a Hispanic/Latino audience, or a black/queer people of color audience. We can help. We know how to reach these audiences and more, for you.

As a company at the intersection of LGBTQ+ PR & Advertising, but with a twist that includes our #ILoveGay social media audience of over 1M+ engaged LGBTQ folks from around the world, we think we are the best media & marketing firm to work with when reaching the online LGBTQ+ community today.

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