We Amplify LGBTQ+ Voices
We can help your company AMPLIFY your presence at PRIDE
The following is a summary of some of the programs we've developed over the years, working with companies large and small when it comes to amplifying and ensuring their message gets out FAR and WIDE to the LGBTQ+ community online, 24/7, 365 days per year!
Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ online consumer, with a focus in the world of LGBTQ+ Pride. Our campaigns are two-fold!
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
Second, we get your message out to this same targeted audience via strategically-placed social media posts, both organically and utilizing paid social media advertising. There are strong LGBTQ+ Pride communities on social media. We're able to tap into these online conversations and communities on your company's behalf, amplifying your content, your social media posts, your videos and more within these communities on Facebook, LinkedIn, Threads, X and more. This includes both social media hyper-targeted advertising and our #ILoveGay social media network, now reaching over 1.5 million followers and growing. Our success metrics are based on the visibility and performance we provide your company and its LGBTQ+ campaign, focusing on impressions, reach, click-throughs and engagement.
On the programmatic ad exchange, we're able to target a wide variety of characteristics unique to the world of Pride. We're able to layer these data selects onto LGBTQ+ websites on the programmatic ad exchange, targeting your specific LGBTQ+ demographic and geo-targeting this campaign to just those regions that are right for you, reaching your target market more directly than ever before.
We have the capability of targeting via traditional online advertising, including display ads, mobile ads and video ad units. We can target and display these video ad units online, as well as on Connected TVs (CTV), allowing for campaign optimizations that have the ability to hyper-target LGBTQ+ individuals down to the granular level of zip codes.
For some of the more advanced ad placements, we utilize Automatic Content Recognition technology (ACR), which allows us to secure premium inventory and serve impressions specifically within the LGBTQ+ community, ensuring the best advertising placements on all smart devices.
Pink Media brings over 25+ years of experience in helping companies find their LGBTQ+ audience online. With an emphasis on helping companies "get their message out" to their target LGBTQ+ demographic, a lot of campaigns now begin with a company's event and pride festival outreach. With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride, #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile). With most clients, we subsequently expand our scope of work with them, taking this content and reworking it into a more traditional LGBTQ+ advertising campaign, utilizing the hyper-targeting capabilities of Facebook, Google, programmatic banner ads and mobile app advertising.
On the social media front, our clients are enjoying tapping into this entirely new LGBTQ+ media model with #ILoveGay, as it opens up a fresh and unique avenue and media buying direction for reaching an engaged LGBTQ+ audience that is both posting their own photos, videos and status updates, as well as paying attention to what others are posting and sharing as well, aka our clients!
The following are client examples of work we've done with companies focused on amplifying their LGBTQ+ reach online during Pride.
Comcast California and San Francisco Pride 2018
After a successful San Francisco Pride in 2017, Comcast CA decided to come back to San Francisco Pride for 2018 with the ambitious plan of leveraging the different touch points that Comcast / Xfinity / NBC Universal had to offer.
T-Mobile Goes All Out For Pride
As Pride Month comes to an end, the slew of marches, celebrations, and events that commemorate the progress made by the LGBT community in pursuit of equality, as well as challenges of the past and those to come, slowly leave the calendar. Many brands and corporations have progressively played a more prominent role in the organization and sponsoring of such events as the years have gone by. This has not been without controversy, as many in the LGBTQ+ community worry if the role of corporate sponsors in Pride events has led to a change in what Pride signifies for both LGBTQ+ persons and allies in the 21st century.
Pride Social Media PR Services - If some basic social media love is all you need from our #ILoveGay Twitter 360° Network, take a look at our PR Services page here.
LGBTQ+ Influencer Marketing - If your company is interested in hosting a few LGBTQ+ influencers during an event, we can help. We work with a strong network of LGBTQ+ influencers, and we've also developed programs where we can help coordinate with your local tourist board and Pride festival organizers as well.
For examples of the LGBTQ+ influencer work we've done with Pride festivals, take a look at our Client page here.
For more detailed information on the LGBTQ+ influencers we work with, take a look at our info here.
Keep your social media messaging alive 24/7, 365 days per year
Designed to prolong the effectiveness of an LGBTQ+ press fam trip, as well as leverage some of the user-generated content developed by individuals at pride festivals and other events, we're able to keep your your brand, your destination and/or your business front and center with an online LGBTQ+ audience looking for your products & services.
Prices starting at $950
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In addition, over the past 20+ years, we've been active and involved with a variety of Pride festivals around the world, and over the past few years, we've enhanced those relationships and made them even stronger, staying actively engaged with Pride festival associations including InterPride, EPOA (European Pride Organizers Association) and FCP (Fierta Canada Pride Festivals).
We are an NGLCC-certified business and a member of both the LGBTMPA (LGBT Meeting Professionals Association) and IGLTA (International Gay & Lesbian Travel Association).
Looking to advertise to this target LGBTQ+ audience? We work with any budgets (starting at $500 per month)... call us at (323) 963-3653 or contact us here to get started.
Speed & Agility
Features built to support rapid activation
|Targeting based on a wide variety of data selects & interests.
|Target, and report by any region in the world, including country, province,state, DMA, ZIP or Hyperlocal.
|Integrations with most data providers, including L2, TargetSmart, i360, Tunnl, Aristotle, and more.
|Built-in campaign feature to adhere to the Digital Advertising Alliance's (DAA) rules & regulations
Supporting Market Research