Our Campaign Framework
Part One + Part Two.
Complete LGBTQ+ Insurance Coverage.
A comprehensive strategy that reaches LGBTQ+ insurance consumers through paid advertising channels AND organic social amplification — simultaneously.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer insurance data selects — life, health, auto and home insurance interest, plus life-event triggers — onto LGBTQ+ websites, and geo-target down to the ZIP code around your agents, metros, and emerging community markets.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — the brand-safe reach tier insurance marketers require — serving impressions within LGBTQ+ households on all smart devices, including Connected TVs (CTV).
We tap into the online conversations and communities on your brand's behalf — amplifying your education content, coverage guides, and agent stories within LGBTQ+ finance-interested communities on Facebook, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — now reaching over 1.5 million followers — plus LGBTQ+ B2B Outreach to reach agents and brokers via LinkedIn (31,000+ member group) and our 16,500+ B2B email list.
Education converts here: HIV insurability, PrEP-friendly underwriting, chosen-family beneficiaries, and the belt-and-suspenders checklist are ready-made content franchises — delivered with built-in DAA disclosure compliance.
LGBTQ+ Insurance Targeting & Data
Reaching the Insurance Consumer, Precisely
Insurance data selects and audience signals make the LGBTQ+ insurance market addressable — the precision of a data-driven media plan, applied to the most trust-sensitive purchase in personal finance.
