About the Client
About ARCHER
ARCHER is a dating app for gay and queer men where every profile shows a face and you define your own journey. Choose Dating, Friends, or Hookup Mode to set the vibe — and with the Maps feature, see who's nearby and on the same wavelength. No guessing. Just good vibes and better connections.
Unlike many apps in the space, ARCHER leads with authenticity: every user shows their face, and every experience is tailored to what they're actually looking for. The brand voice is bold, direct, and genuinely sex-positive — a refreshing departure from apps that talk around what gay men actually want.
The Brief
What We're Looking For
ARCHER is looking for the creation of "man on the street" video interviews — authentic, unscripted-feeling content that puts real LGBTQ+ voices front and center. Is this a content style you've had experience creating in the past?
As an influencer/content creator, your content should position ARCHER as the ultimate dating app for gay and queer men who want to connect, explore, and vibe with others. Whether searching for a casual fling, a date, or a new friend — ARCHER is the space where gay men can be themselves and meet like-minded people.
With features like Dating, Friends, and Hookup modes, plus the ability to find people nearby via Maps, every experience is tailored to what users are looking for. Keep the tone bold, creative, and energetic, while reinforcing ARCHER as the go-to app for real connections.
Every piece of content should include a clear, direct CTA — for example: "Download ARCHER now and set your mode."
Content Guidelines
Brand & Tone
ARCHER doesn't dance around what gay men want. Your content should match that energy — confident, honest, and unapologetic.
Candid, street-level interview format. Real people, real reactions. Think authentic over polished — this isn't a scripted ad.
The vibe is fun and social. Content should feel like it belongs in a gay neighborhood on a Saturday — lively, inclusive, and in the moment.
Every video needs a direct call to action to download ARCHER. Example: "Download ARCHER now and set your mode." Keep it natural, not forced.
Deliverables
Special Note
ARCHER is more focused on the development and production of these videos than on influencer distribution. The primary goal is to create high-quality video content that ARCHER will use as targeted content advertising across platforms. That said, creators are welcome — and encouraged — to post the finalized videos on their own social media channels as well.
Interested?
Apply for This Project
Contact us with more about the work you've done, including direct links to content that would allow us to determine whether you're a good fit for this project specifically. The more relevant your past work, the better.
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