LGBTQ+ Programmatic Ad Buying

LGBTQ+ Programmatic, Done Right

Senior-level programmatic buying built for LGBTQ+ audiences. Pink Media plans, buys and optimizes connected TV, video, display, audio and podcast campaigns across four platforms, with three decades of LGBTQ+ media know-how behind every bid.

Basis by Centro Google DV360 MissionMedia.ai Revry PrismRiot
Plan a Programmatic Campaign See the Platforms ↓
4
Programmatic Platforms
7+
Channels: CTV, Video, Display, Native, Audio, Podcast, DOOH
15M+
LGBTQ+ Matched CTV Households via PrismRiot
1995
In LGBTQ+ Digital Media Since

Why Pink Media

Programmatic Scale, LGBTQ+ Precision

Any agency can switch on a DSP. Reaching LGBTQ+ people well takes more: knowing which publishers the community actually trusts, which audience segments are real, and which brand-safety settings quietly block queer content. Pink Media brings that expertise to every programmatic buy, then pairs it with the direct LGBTQ+ partnerships programmatic can't reach.

  • Hands-on, senior strategyCampaigns are planned and managed by LGBTQ+ media specialists, not handed off to an automated queue.
  • The right pipe for each goalCTV through PrismRiot, YouTube through DV360, podcasts through MissionMedia.ai, omnichannel reach through Basis.
  • Inclusive by designLGBTQ+ private marketplaces, first-party data and inclusion lists so your budget supports LGBTQ+ media.
  • Transparent reportingClear delivery, completion, click and conversion reporting across every platform in one view.

Our Programmatic Stack

Four Platforms, One LGBTQ+ Plan

Each platform does something the others don't. We choose the mix that fits your audience, budget and KPIs, and manage it as a single campaign.

Omnichannel DSP

Basis

Formerly Basis by Centro · Basis Technologies

Best for: Omnichannel reach and LGBTQ+ publisher deals

Basis is an award-winning omnichannel demand-side platform. We use it to run display, video, CTV, streaming audio, native and digital out-of-home from one plan, with direct deals into LGBTQ+ and LGBTQ+-inclusive publishers.

  • Private marketplace (PMP) and programmatic guaranteed deals
  • Contextual and geographic targeting of LGBTQ+ content and neighborhoods
  • Built-in brand safety and fraud prevention
  • Unified planning, pacing and reconciliation across channels
DisplayVideoCTVAudioNativeDOOH
Enterprise DSP

Google DV360

Display & Video 360 · Google Marketing Platform

Best for: YouTube, CTV and large-scale video

Google's enterprise DSP gives LGBTQ+ campaigns access to YouTube and YouTube on TV, premium connected TV, and Google's global display and audio exchanges, with the measurement brands already use.

  • YouTube placements alongside LGBTQ+ creators and channels
  • Connected TV, display and audio at national or hyper-local scale
  • Custom audiences, contextual signals and LGBTQ+ inclusion lists
  • Works with Campaign Manager 360 and Google Analytics measurement
YouTubeCTVDisplayAudio
AI Podcast & Audio Marketplace

MissionMedia.ai

Mission Media AI · Content Hub

Best for: LGBTQ+ podcasts, audio and creator voices

MissionMedia.ai brings AI-powered discovery and programmatic activation to podcast advertising. Its Content Hub covers 300,000+ shows and 116M+ listeners, so we can find the LGBTQ+ and LGBTQ+-friendly shows your audience actually listens to.

  • Show-level and contextual selection by topic and conversation
  • Live availability and pricing across participating publishers
  • Host-read and programmatic audio from one workspace
  • Unified pacing, delivery and performance reporting
PodcastsStreaming AudioCreators
LGBTQ+ CTV Exchange

Revry PrismRiot

Revry's programmatic ad exchange

Best for: LGBTQ+ connected TV with first-party data

PrismRiot is the only LGBTQ+ CTV programmatic exchange, built on Revry's first-party LGBTQ+ audience data. Revry, the LGBTQ+ streaming network, reaches 60M+ US households across Roku, Samsung TV Plus, Pluto, Vizio, Fire TV and more.

  • 15M+ matched LGBTQ+ households
  • Non-skippable :06 to :90 spots in LGBTQ+ programming
  • Guaranteed 95%+ video completion rate
  • Optional social extension with Revry Creator Talent
CTVFASTFirst-Party DataRevry

Channels

Every Screen and Every Speaker

Reach LGBTQ+ audiences wherever they watch, scroll and listen, with frequency managed across platforms.

📺
Connected TV & FAST

Big-screen, non-skippable video in LGBTQ+ and mainstream streaming.

PrismRiot · DV360 · Basis
▶️
Online Video & YouTube

Pre-roll and in-stream video next to LGBTQ+ creators and content.

DV360 · Basis
🖥️
Display & Native

High-impact banners and native units on LGBTQ+ and inclusive publishers.

Basis · DV360
🎙️
Podcasts

Contextual, show-level buys on LGBTQ+ and LGBTQ+-friendly podcasts.

MissionMedia.ai
🎧
Streaming Audio

Audio spots on music and talk streams, with companion banners.

MissionMedia.ai · Basis · DV360
🏙️
Digital Out-of-Home

Digital screens in LGBTQ+ neighborhoods and around Pride events.

Basis

Audience & Targeting

Reach the LGBTQ+ Audience You Need

The LGBTQ+ community isn't one audience. We plan programmatic by segment, market and interest, so your budget reaches the people most likely to book, buy, attend or apply.

Gay, bi & queer men

LGBTQ+ CTV, video and display at scale, paired with direct app placements on Grindr, SCRUFF, Jack'd and Sniffies.

Lesbian & queer women

Women-focused data selects, podcasts and creator content, plus our dedicated lesbian market program.

Trans, nonbinary & QPOC

Interest-based programmatic and community-rooted publishers, with transgender, QPOC, Q-Latinx and Two-Spirit programs.

LGBTQ+ travelers

Travel-intent data and booking-window flights across our 28 city and region programs.

LGBTQ+ professionals

B2B data selects by industry, role and seniority, alongside LinkedIn and LGBTQ+ B2B outreach.

Allies & families

Mainstream-adjacent reach through CTV, YouTube and family and youth market programs.

Programmatic targeting options

GeographyNational, state, DMA, city, ZIP code and radius, including LGBTQ+ neighborhoods and Pride and circuit event cities.
Audience dataRevry's first-party LGBTQ+ data through PrismRiot, plus LGBTQ+ data selects and affinity audiences layered onto programmatic inventory.
Market vertical49 LGBTQ+ market programs: travel, health, finance, real estate, automotive, entertainment, sports, faith, seniors, weddings and more.
Interest & lifestyleBears, leather, gaming, fitness, nightlife, Pride and circuit events, outdoors, food and wine, arts and theatre.
ContextualLGBTQ+ content, publishers and podcasts, with show-level podcast selection and LGBTQ+ inclusion lists.
DealsPrivate marketplace (PMP) and programmatic guaranteed deals with LGBTQ+ and LGBTQ+-inclusive publishers.
Device & screenLiving-room TV, mobile in-app, desktop, streaming audio, podcasts and digital out-of-home.
TimingAlways-on presence, or flighted around Pride Month, launches, events and travel booking windows.

How It Works

From Brief to Results

A clear, collaborative process, whether you're a brand, a nonprofit or an agency adding an LGBTQ+ layer to an existing plan.

Strategy

Goals, KPIs, audience and markets, and the platform mix that fits them.

Audience Build

LGBTQ+ first-party data, PMPs, contextual signals and geo-targeting.

Creative

Authentic, inclusive creative sized for every channel. We can produce it too.

Launch & Optimize

Daily pacing, bid and placement optimization, and frequency control.

Report

Cross-platform results and clear recommendations for the next flight.

Brand Safety That Doesn't Block LGBTQ+ Media

Generic keyword blocklists often flag words like gay, lesbian, trans and queer, which keeps ads away from the very content LGBTQ+ people read and watch and starves LGBTQ+ publishers of revenue. We replace blunt blocklists with curated inclusion lists and reviewed brand-safety settings, so your campaign stays safe and still shows up where the community is.

Better Together

Programmatic + the #ILoveGay Network

Many of the most-loved LGBTQ+ apps, publishers and creators aren't available through programmatic ad buying. We reach them through direct partnerships on the #ILoveGay Network, then add programmatic for scale and precision. One partner, one plan, one report.

Programmatic

  • Scale across CTV, YouTube, display, audio and DOOH
  • Real-time bidding and optimization
  • Precise audience, contextual and geo-targeting
  • Retargeting and frequency control across screens

#ILoveGay Network (Direct)

  • 40+ LGBTQ+ media brands, creators, podcasts and apps
  • Grindr, SCRUFF, Jack'd and Sniffies app placements
  • Content as Advertising and influencer campaigns
  • Sponsored editorial, video and podcast sponsorships
Explore the #ILoveGay Network →

FAQ

LGBTQ+ Programmatic Questions

Does Pink Media offer LGBTQ+ programmatic advertising?

Yes. Pink Media plans and manages LGBTQ+ programmatic campaigns across connected TV, online video, display, native, digital out-of-home, streaming audio and podcasts. Buys run through Basis (formerly Basis by Centro), Google Display & Video 360 (DV360), MissionMedia.ai and Revry's PrismRiot LGBTQ+ CTV exchange.

Which programmatic platforms does Pink Media use?

Four: Basis, an omnichannel demand-side platform formerly known as Basis by Centro; Google DV360; MissionMedia.ai, an AI-powered podcast and audio advertising marketplace; and PrismRiot, Revry's programmatic exchange for LGBTQ+ and multicultural connected TV audiences.

How do you reach LGBTQ+ audiences programmatically?

We layer LGBTQ+ first-party data (such as Revry's through PrismRiot), private marketplace and programmatic guaranteed deals with LGBTQ+ and LGBTQ+-inclusive publishers, contextual targeting around LGBTQ+ content, show-level podcast selection, and geographic targeting of LGBTQ+ neighborhoods and markets.

Will brand-safety settings block LGBTQ+ content?

They often do when left on default. Generic blocklists catch words like gay, lesbian, trans or queer. We build inclusion lists and review brand-safety settings so campaigns stay safe without defunding LGBTQ+ media.

How is programmatic different from the #ILoveGay Network?

Many LGBTQ+ apps, publishers and creators on the #ILoveGay Network aren't available through programmatic and are reached only through our direct partnerships. Programmatic adds scale, precise targeting and real-time optimization. Most Pink Media plans combine both.

Can Pink Media run programmatic campaigns for agencies?

Yes. We work directly with brands and as an LGBTQ+ specialist partner to agencies, running programmatic LGBTQ+ buys alongside an agency's existing media plan.

Also Available

Beyond Programmatic

🌈
#ILoveGay Network

40+ LGBTQ+ media brands, creators, podcasts, apps and Revry connected TV through one partner.

Learn more →
✨
Influencer Marketing

Authentic LGBTQ+ creator content that can also power your programmatic video creative.

Learn more →
💼
LGBTQ+ B2B Outreach

Reach LGBTQ+ business owners and decision-makers with targeted B2B programs.

Learn more →

Ready to Plan?

Let's Build Your LGBTQ+
Programmatic Campaign

Tell us your goals, markets and timing. We'll come back with a platform mix, targeting plan and forecast built for LGBTQ+ audiences.

Contact Us View Media Kit