LGBTQ+ Audience, Reach, Ad Specs & Rates
Everything you need to plan an LGBTQ+ campaign in one place: who we reach, the 35+ partner #ILoveGay Network, every format we run, the specs to build creative, and published rates with guaranteed delivery. From the team that has been in LGBTQ+ digital media since 1995.
How we help brands, destinations and organizations reach the LGBTQ+ community, and the results we deliver.
Two PDFs to share with your team, clients or media buyers.
PDF · 39 slides
Who we are, our full-spectrum LGBTQ+ marketing solutions, the #ILoveGay Network, how we build and target your campaign, and real results from Visit Palm Springs, Matthew 25 AIDS Services and Kelli Gregg Travel.
PDF · 14 pages
The 2026 agency partner overview: LGBTQ+ reach you can't buy on a programmatic exchange, Content as Advertising, every format in the network, the app multiplier and connected TV.
Pink Media connects brands, destinations and organizations with the LGBTQ+ community through the channels that community actually uses — the apps on their phones, the creators they follow, the publications and podcasts they trust, and the streaming TV they watch.
Our founders launched GayWired.com in 1995, one of the first LGBTQ+ sites on the web. Three decades later, that experience powers the #ILoveGay Network and our Content as Advertising model: authentic LGBTQ+ stories, licensed and placed as always-on media that keeps your Pride message alive 24/7, 365 days a year.
One partner, one plan, one report — across LGBTQ+ reach you can't buy anywhere else.
Creators and publishers bring trust and engagement. LGBTQ+ apps and connected TV bring scale. Owned channels keep your message in front of the community every day. Plans combine all three.
App and CTV figures are reported by our partners (Revry, PrismRiot, Perry Street Software, Grindr). Owned-channel figures are Pink Media's own. Total impressions and people reached grow sharply once Grindr, SCRUFF and Sniffies are added to a plan — see how.
The LGBTQ+ community isn't one audience. We plan by segment, market and interest, so your budget reaches the people most likely to book, buy, attend or apply.
Reached at scale and by location through Grindr, SCRUFF, Jack'd and Sniffies, plus creators and lifestyle media.
Through women-led creators, travel couples, Taimi and dedicated lesbian market programs.
Community-rooted creators and publishers, with dedicated transgender, QPOC, Q-Latinx and Two-Spirit programs.
Travel creators, Pride Journeys, regional guides and our 28 city and region programs.
LinkedIn groups, B2B email and LGBTQ+ chamber and business networks.
Mainstream-adjacent reach through CTV, social and family and youth market programs.
Market figures from Pink Media's 2026 LGBTQ+ Marketplace Guide.
| Geography | National, state, DMA and city; radius targeting on LGBTQ+ apps. Programs for 28 cities and regions across the US, Canada, Mexico, the UK and Australia. |
|---|---|
| Market vertical | 49 LGBTQ+ market programs — travel, health, finance, real estate, automotive, entertainment, sports, faith, seniors, weddings and more. |
| Interest & lifestyle | Bears, leather, gaming, fitness, nightlife, Pride and circuit events, outdoors, food and wine, arts and theatre. |
| Professional | Industry, role and seniority on LinkedIn; LGBTQ+ business owners and decision-makers. |
| Device & screen | Mobile in-app, desktop, email inbox and the living-room TV through connected TV. |
| Timing | Always-on presence, or flighted around Pride Month, launches, events and travel booking windows. |
Mix and match. Most clients combine content with paid placements, and we report on the whole plan as one campaign.
LGBTQ+ creators produce authentic content about your brand, destination or product. We license the best-performing pieces and run them as paid media, so the story keeps working long after a single post would have disappeared from feeds.
How Content as Advertising works →
Full-screen interstitials, banners and inbox messages on Grindr, SCRUFF, Jack'd, Sniffies, Taimi and more — geo-targeted down to the neighborhood.
Non-skippable video on Revry, the LGBTQ+ streaming network, and across multicultural streaming through the PrismRiot programmatic CTV exchange.
CTV details →Banner ads on LGBTQ+ publishers in the network, plus real-time-bidding display targeted to LGBTQ+ audiences and your markets.
Dedicated emails and newsletter sponsorships to 250,000 consumer recipients and 16,500+ LGBTQ+ business professionals, plus partner newsletters.
Posting and promotion across #ILoveGay social channels, with paid targeting on Facebook, Instagram, TikTok and LinkedIn layered on top.
Reach LGBTQ+ business owners and professionals through LinkedIn, our 31,000+ member advertising group and B2B email.
B2B outreach →Sponsor or appear on the #ILoveGay Today video podcast, or partner podcasts such as The Zach Sang Show and The Gay Rugby Podcast.
#ILoveGay Today →Articles and features with LGBTQ+ publishers, regional print magazines and LGBTQ+ radio such as KGAY 106.5 Palm Springs. We also turn press releases into targeted campaigns.
Own your city or category with dedicated programs for 28 cities and regions and 49 LGBTQ+ market verticals.
City & region programs →Start small and test the market, or go big across the full network. Every published package guarantees performance.
Hyper-targeted LGBTQ+ advertising layering geography, demographics and LGBTQ+ interest signals. Add to any package.
Discounted pricing for LGBTQ+ nonprofits, HIV/AIDS service organizations, faith communities and senior programs.
Year-round programs, multi-market buys and agency partnerships quoted to scope. Pay online or by invoice.
Standard sizes for building creative. Partner requirements vary, so we confirm final specs, file weights and deadlines with every insertion order. No creative? Our team can produce it.
Display sizes shown to scale; social and video sizes reduced.
| Placement | Dimensions | Formats | Notes |
|---|---|---|---|
| Display & mobile | |||
| Medium rectangle | 300 × 250 | JPG, PNG, GIF, HTML5 | Most widely available size across publishers |
| Leaderboard | 728 × 90 | JPG, PNG, GIF, HTML5 | Desktop |
| Half page | 300 × 600 | JPG, PNG, GIF, HTML5 | High-impact desktop unit |
| Mobile banner | 320 × 50 | JPG, PNG, GIF | Supply 640 × 100 for retina screens |
| App interstitial | 320 × 480 | JPG, PNG, MP4 | Full-screen in LGBTQ+ apps; supply 640 × 960 for retina |
| Social | |||
| Feed post | 1080 × 1080 · 1080 × 1350 | JPG, PNG, MP4 | Square or 4:5 portrait; carousel supported |
| Stories & Reels | 1080 × 1920 | MP4, JPG | 9:16 vertical; keep text out of top and bottom 250px |
| Link / LinkedIn | 1200 × 628 | JPG, PNG | Also used for article and press-release promotion |
| Email, video & print | |||
| Email banner | 600 px wide | JPG, PNG, GIF | Header or in-line; dedicated sends accept HTML |
| Connected TV | 1920 × 1080 | MP4 (H.264) | 16:9, :15 or :30, non-skippable |
| Podcast / video sponsor | — | Talking points or :30 spot | Host-read on #ILoveGay Today and partner shows |
| Print full page | 8.5 × 11 in | PDF, CMYK, 300 dpi | Bleed and trim confirmed per publication |
A selection of the 35+ apps, streaming channels, publishers, creators and podcasts we place campaigns with. Many aren't available through programmatic ad buying.
Recent results from tourism, healthcare and travel clients, taken from their campaign reports. Click any case study to see the full slide.
All on a total ad spend of $7,100 across 26 creative units. Green figures show the change from the 2024/25 campaign year.
View the case study slide →Ten KGay on-air liners a week from June 8–30, while #ILoveGay and #ILoveGay Palm Springs drove awareness and every one of the 1,827 entries.
View the case study slide →Documented LGBTQ+ community outreach for the clinic's Ryan White grant, while driving calls and visits to four Kentucky locations.
View the case study slide →Real posts, creator content and ads from client campaigns. Click any slide to see it full size.
Working with you has been the smartest advertising decision we could have made… I believe your partnership allowed us to secure over 35 additional bookings since we started!
The SAS 'Love is in the Air' campaign drew more than 540,000 visitors to our campaign website — making us the first airline to launch an LGBT social marketing campaign into mainstream media.
Who you need to reach, where, by when and on what budget. A quick call or email is enough.
We recommend the partner mix, formats and flight dates, with guaranteed delivery spelled out.
Sign off, send creative or approve the content we produce, and pay by invoice or online.
Campaign reporting across every channel in your plan, plus recommendations for what to do next.
Share the PDF decks with your team, or grab the research and brand assets that go with them.
Who we reach, network reach figures, the #ILoveGay Network of 35+ LGBTQ+ partners, advertising products, ad specs, published rates, clients and how to book. You can also watch our video and download two PDFs: the Pink Media 2026 Presentation and the #ILoveGay Network Agency Deck.
Our one-week starter campaign is $495 and guarantees 10,000 impressions. Monthly campaigns start at $1,500 per month and guarantee 25,000 impressions or 1,000 click-throughs. LGBTQ+ B2B outreach is $950 per month. Custom #ILoveGay Network campaigns are quoted to your goals, and nonprofit rates are available.
LGBTQ+ consumers and allies across the US, Canada, the UK, Europe, Mexico and Australia — through 35+ network partners, LGBTQ+ apps used in 190+ countries, Revry CTV in 60M+ US households, 250,000 email recipients, and LGBTQ+ professionals on LinkedIn.
Standard display (300×250, 728×90, 300×600, 320×50), 320×480 app interstitials, social creative (1080×1080, 1080×1350, 1080×1920, 1200×628), 600px email banners, 1920×1080 video for CTV, and 8.5×11" print. We confirm exact specs with each insertion order, and can produce creative for you.
Call (323) 963-3653 or use our contact form. We'll send a proposal; once approved, we launch and report. Starter campaigns can be paid online.
Yes. Send us your media kit or a summary of your platform, what you can offer clients and a fixed cost for coverage and distribution. Here's how to join.
Tell us who you need to reach and we'll send a proposal with the partner mix, formats and guaranteed delivery.
Request a Proposal → (323) 963-3653
