160M+
monthly social impressionsThe Zach Sang Show
Pop culture interviews with BTS, Ariana Grande and Dua Lipa. 7M+ impressions per episode, plus pre-roll, mid-roll and branded clip sponsorships.
LGBTQ+ Partnership Network · 2026
#ILoveGay Network
LGBTQ+ Advertising & Content Marketing Partnership Network
One partner, one plan, 35+ LGBTQ+ apps, publishers, creators, podcasts and connected TV channels, many of which you can't buy through programmatic ad platforms. We turn authentic LGBTQ+ content into always-on advertising, then place it alongside banner ads, email, social, mobile app, video and CTV campaigns that reach your audience at scale.
35+Network partners
60M+US CTV households via Revry
190+Countries reached through partner apps
30+Years in LGBTQ+ media
The #ILoveGay Network at a glance
- What it is: Pink Media's network of LGBTQ+ apps, publishers, creators, podcasts and streaming TV, sold and reported as one campaign.
- Why it's unique: many partners are not available through programmatic ad buying. You reach them only through direct partnerships like ours.
- How it works: Content as Advertising — licensed creator content running 24/7, 365 days a year — plus traditional paid media.
- Formats: banner & display, email, social media, mobile app, video, podcast, sponsored editorial, print, radio and connected TV.
- The multiplier: adding Grindr, SCRUFF and Sniffies grows total impressions and people reached exponentially.
- Connected TV: Revry (60M+ US households) and the PrismRiot programmatic CTV exchange.
- Budget: campaigns start at $1,500/month. Offices in New York City and Los Angeles.
Reach you can't buy on an exchange
Not on the programmatic exchanges. Only here.
Most LGBTQ+ "targeting" bought programmatically is a data segment laid over general-market inventory. Many of our partners aren't available through traditional programmatic ad buying at all. They work through direct relationships, and the #ILoveGay Network is that relationship. The result is LGBTQ+ reach that isn't available anywhere else.
Apps that said no to programmatic
Perry Street Software has eliminated programmatic advertising from SCRUFF and Jack'd, so their 2.7M monthly users are reached through direct partners. Sniffies keeps its ad zones curated and avoids forced-view ads for gambling and other low-quality placements.
Creators & podcasts
Reels, host-read ads, branded segments and licensed content are negotiated person to person. No DSP can buy Dylan Goodrich, Two Bad Tourists or the Gay Rugby Podcast.
Community media
Independent LGBTQ+ publishers, regional magazines, radio, newsletters and events sell sponsorships, editorial and print directly, often in markets national buys never reach.
Programmatic, done right
Where programmatic does fit, we use the right pipe: PrismRiot, the only LGBTQ+ CTV programmatic exchange, built on Revry's first-party LGBTQ+ audience data.
From PR refugees to a partner network
Content that keeps working
For years we've worked with "PR refugees": companies that put out a press release, collected millions of potential impressions, and saw almost no sales, clicks or new followers. We took that content and put it in front of LGBTQ+ people who had already shown interest in the subject, through targeted social placements and select LGBTQ+ media.
It worked for authors selling books, musicians driving streams, and destinations bringing in LGBTQ+ visitors. So we built it into a network: LGBTQ+ bloggers, videographers, influencers and media outlets whose content becomes advertising, and whose audiences become the distribution.
"Tapping into the best of authentic LGBTQ+ content and utilizing it as Content as Advertising lets you have relevant, community-rooted content to promote 24/7, 365 days per year." — Matt Skallerud, President, Pink Media
Today the network does more than content. We also place banner ads, email campaigns, social media outreach, mobile app advertising and connected TV with our partners, and video is a growing share of the content we put to work.
- 1995 →Banner ads & emailGayWired.com and the early LGBTQ+ web: display placements and email campaigns.
- NextMobile apps, video & socialGeo-targeted, full-screen app ads, online video, and social media at scale.
- 2020sContent as AdvertisingCreator content licensed as paid media for Visit Palm Springs, BearCruise.com and more.
- 2024Content Marketing Strategy PartnersWe opened the network to LGBTQ+ media, influencers and creators.
- 2026One network, every channelCreators, publishers, dating & social apps, podcasts, and Revry connected TV through PrismRiot.
How a campaign works
From story to screen in four steps
You bring the goal and the budget. We match you with the partners whose audiences fit, then run the content and the paid media as one campaign.
Match the audience
Bears, gamers, queer women, Black gay men, travelers, rugby fans: we pick the partners whose communities match your customer, not just "the LGBTQ+ market."
Create or license content
Partners produce editorial, video, reels and photos about your brand, or we license the best existing creator content for paid use.
Distribute everywhere
Partner blogs, newsletters, social feeds and podcasts carry it organically, while banners, app placements, email and CTV amplify it.
Measure & extend
Tracked links, impressions and engagement reporting. The top performers keep running as ads long after the posts leave the feed.
Content + traditional advertising
Every format, one network
Content is the core, and our partners also give us the traditional ad inventory to carry it further.
Banner & display
Leaderboards, MRECs and site takeovers on partner sites, plus programmatic display via real-time bidding.
Gayming · Metrosource · Pink PulseEmail campaigns
Dedicated sends and newsletter sponsorships to opted-in LGBTQ+ lists with open rates as high as 59%.
DailyJocks · GoQueer · Two Bad TouristsSocial media outreach
Creator posts, reels and stories, boosted with targeted paid social across Instagram, TikTok, Facebook and more.
Creators · InfluencersMobile app advertising
Full-screen interstitials, inbox messages, pop-ups and push notifications, geo-targeted down to the city.
Grindr · SCRUFF · Sniffies · TaimiConnected TV
Non-skippable :06 to :90 spots in LGBTQ+ programming on smart TVs, bought programmatically through PrismRiot.
Revry · PrismRiotVideo content
Short-form creator video, UGC and paid-ready cutdowns your brand owns, plus video ads inside the apps.
Dylan Goodrich · Zach SangPodcasts & radio
Host-read pre- and mid-rolls, sponsored segments and spots on KGAY 106.5 Palm Springs.
Gay Rugby · Out Loud & LaughingEditorial, print & events
Sponsored articles, syndicated travel features, magazine ads and on-site activations at Pride and community events.
GED · OutClique · Pride Journeys
The app multiplier
Add Grindr, SCRUFF & Sniffies, and reach grows exponentially
Creators and publishers bring trust, context and engaged audiences. The LGBTQ+ dating and social apps bring daily, full-screen, geo-targeted scale. Combine them and a campaign's total impressions and people reached multiply, with the creator content now running as the creative inside the apps. And much of this inventory isn't on the open exchanges: SCRUFF and Jack'd have eliminated programmatic advertising entirely, so a direct partnership is the way in.
Illustrative shape, not to scale. Actual reach depends on targeting, markets and budget. Partner figures at right are each partner's own reported numbers.
Grindr190+ countriesThe world's largest LGBTQ+ social app. Home banners, full-screen interstitials, video MRECs, inbox messages and launch takeovers, geo-targeted by country or city.
SCRUFF + Jack'd2.7M MAUSCRUFF: 2M monthly active users worldwide, 900K in the USA. Jack'd: 700K, the go-to app for queer people of color (70%+ of US members identify as Black).
Sniffies#2 MSM app in the USBrowser-based, no download, with a higher share of bi and straight-identifying users than any other app. Inbox, pop-up and resource-menu ads.
Taimi860K+ MAULGBTQ+-centered dating for queer women, gay men, bi, trans and non-binary users. Native display ads at 1.3–7.4% CTR.
Bindr20M+ impressions/moThe fast-growing bisexual and lesbian dating app: in-app display, interstitials, push notifications and email.
Squirt.org26.4M visits/mo249M monthly page views, 79% on mobile, geo-targeted banners for gay, bi and curious men.
Sources: Perry Street Software 2026 Media Kit; Sniffies 2026 Media Kit; Taimi advertiser kit (2022 figures); Bindr Ad Kit; Squirt.org Advertising Media Kit; Grindr advertiser materials.
Connected TV & programmatic
LGBTQ+ television, bought like programmatic
We partner with Revry, the largest television streaming platform for LGBTQ+ and super-allied audiences and the only streamer with first-party LGBTQ+ audience data. Its sister company PrismRiot gives us the programmatic exchange to buy it: brand-safe, measurable, and on the big screen.
60M+US households
7.2M+monthly viewers
97%watch on a smart TV
70%see Revry advertisers as allies
49%likely to buy after seeing an ad
1,000+hours of LGBTQ+ shows & films
You don't need LGBTQ+-specific creative. Showing up around queer programming is the signal of allyship.
PrismRiot programmatic exchange
The only LGBTQ+ CTV programmatic exchange, and the exclusive CTV exchange for REVOLT, Blavity, Asian Crush and Retro Crush. 2026 Digiday winner: Best CTV Ad Tech Platform.
- 15M+ matched households and 15M+ matched devices
- Non-skippable :06, :15, :30, :60 and :90 video; guaranteed 95%+ completion
- Direct supply from 60+ publishers, including Samsung TV Plus, Vizio, Philo, Sling and Fubo
- PMP, PG and direct deals; first-party LGBTQ+, Black and AAPI audience data
- Zero brand-safety violations across 1B+ impressions; TAG certified
| Brand | Before | After |
|---|---|---|
| Hulu | 200 | 585 |
| Hinge | 119 | 309 |
| e.l.f. | 52 | 143 |
| Carnival Cruises | 105 | 144 |
| Verizon | 87 | 140 |
Sources: Revry Overview 2026; MRI-Simmons Cord Evolution Study (March & August 2026); MRI-Simmons Revry Consumer Index Report 2025; PrismRiot Overview.
Video as content, video as advertising
More of the network is video
Short-form reels, video podcasts and streaming originals are where LGBTQ+ audiences spend their attention. Our video partners create it, and we license it so it can run as your ad.
57.2M
90-day viewsDylan Goodrich
Miami-based gay creator with 135K Instagram followers and 10+ videos over 1M views. Organic reels, UGC and paid-ready creator ads.
200M+
views across socialThe Gay Rugby Podcast
Jack Higgins and Ozzie Luna turn rugby, queerness and culture into viral video, with tournament events in Palm Springs, Brisbane and Mexico City.
Sources: Zach Sang Show sponsorship deck (Aug 2026); Dylan Goodrich 2026 Media Kit (Instagram Insights, Sep 27, 2026); Gay Rugby Podcast deck (Aug 2025). See also our own #ILoveGay Today video podcast.
The roster
Meet the #ILoveGay Network partners
Apps, streamers, publishers, regional media, travel creators, personalities and podcasts, each with an audience they've earned.
Dating & social apps
Daily, full-screen, geo-targeted reachGrindr
Social & dating app
The world's largest LGBTQ+ social network. City-level geo-targeting on banners, interstitials, video MRECs, inbox messages and full-day launch takeovers.
190+ countriesVideo MREC
grindr.com →SCRUFF & Jack'd
Perry Street Software
Top-rated apps for dating, travel and social networking. Full-screen interstitials with inbox alerts, video-capable. Jack'd reaches queer men of color. No programmatic, so it's direct only.
2M SCRUFF MAU700K Jack'd MAU
scruff.com →Sniffies
Map-based web app
The second most popular MSM app in the US. No download needed, with an unusually high share of bi and straight-identifying users.
#2 in USInbox · Pop-up
sniffies.com →Taimi
LGBTQ+ dating app
Built for lesbian, gay, bi, trans and queer users: 27% lesbian women, 21% gay men, 15% bisexual, 11% trans and non-binary.
860K+ MAU1.3–7.4% CTR
taimi.com →Bindr
Bi & lesbian dating app
For bisexual, pansexual, transgender and lesbian users that mainstream apps overlook. Targeting by location, interests, orientation and occupation.
20M+ impressions/moPush · Email
Squirt.org
Cruising network
Online since 1998 for gay, bi and curious men. Geo-targeted desktop and mobile banners with full impression and click tracking.
26.4M visits/mo249M page views/mo
squirt.org →Streaming & connected TV
LGBTQ+ programming on the big screenRevry
Free Queer TV · CTV, FAST & OTT
1,000+ hours of LGBTQ+ originals, films and documentaries, all rated PG-14 or lower, on Samsung TV Plus, Roku, Pluto, Vizio, Fire TV and more.
60M+ households5M+ MAU
revry.tv →PrismRiot
Programmatic CTV exchange
Revry's sister company: the premium multicultural CTV exchange, with LGBTQ+, Black (REVOLT, Blavity) and AAPI (Asian Crush) audiences.
15M+ matched HH95%+ VCR
Revry Originals
Branded integration
King of Drag and the Pride and Halloween Balls offer "presented by" sponsorships, custom challenges and product placement.
26M+ impressions1M+ viewers
Digital publishers & media brands
Editorial, display & newsletters
Bear World & Gayming Magazines
Gray Jones Media
Bear World is the leading magazine for the bear community. Gayming is the world's only LGBTQ+ video game magazine. Both are brand-safe, community-led and multi-format.
1.6M Bear World reach3.6M Gayming reach
bearworldmagazine.com →
The Pink Pulse
LGBTQ+ city guides & travel
City guides, an LGBTQ+ directory, Pink Pulse Radio and city newsletters. Target one city, a region, or all 964 cities.
964 cities28,000+ businesses
thepinkpulse.com →Metrosource
Magazine, web, podcast
The #1 LGBTQ+ publication in New York and Los Angeles, with a two-month shelf life per issue. Median reader household income is $125K.
1M+ reach125K copies/issue
metrosource.com →GoQueer
LGBTQ+ travel newsletter
An algorithm-free inbox for travelers who are already booking: 75% are likely or certain to travel in the next six months.
46K subscribers38% open · 4.4% CTR
goqueer.com →Pride Journeys
Travel media & syndication
Destination features syndicated to Edge, GayCities, Out Traveler, Metro Weekly and MSN, plus the annual LGBTQ Travel Directory and Pride Guide.
770K+ monthly readers
pridejourneys.com →Black Wrestling Network
Niche media since 2000
A concentrated route to Black gay and bisexual men through owned web, email, SMS, live events, magazine and pay-per-view.
61K+ X followers~23K email
blackwrestling.com →DailyJocks
Men's apparel retailer
A global community of gay male shoppers reachable by email, SMS, product inserts and in-store promotion.
190K email list59% open rate
dailyjocks.com →JRL Charts
Music & entertainment site
A high-traffic global audience for display and sponsored placements, led by the United States.
1.26M visitors / 30 days10.9M YTD
Regional media, print & radio
Market-level depth in key LGBTQ+ citiesGED Magazine
California · Palm Springs
100% gay-owned monthly covering West Hollywood, LA, Palm Springs, San Diego and the Bay Area, with a 99% pick-up rate.
100K readers/mo2M social reach
gedmag.com →Gay Desert Guide & KGAY 106.5
Palm Springs · web & radio
The Coachella Valley's LGBTQ+ guide plus an award-winning dance station, a Top 3 Nielsen-rated station that streams worldwide.
1M Google searches/mo24K weekly listeners
gaydesertguide.lgbt →OutClique Magazine
South Florida
An upscale LGBTQ+ lifestyle monthly at 350+ distribution points from Key West to Palm Beach, plus 4K digital billboards in Wilton Manors bars.
350+ locations15K+ e-blast
outclique.com →The Pride LA
Los Angeles · Mirror Media Group
LA's LGBTQ+ paper, packaged with Westside titles including the Santa Monica Mirror, Brentwood News and Yo Venice.
20K circulation
thepridela.com →Travel creators
The Content as Advertising originalsTwo Bad Tourists
Blog, newsletter, podcast
David and Auston have been on the road since 2012. Partners on our Visit Palm Springs campaign, they also host the Queer Travel Chat podcast.
500K site visits/yr70K email130K social
twobadtourists.com →Janine & Gen
Queer women's travel
Content creators and QUEER GIRLS group-trip hosts who have taken 75+ travelers to Croatia, Vietnam, Greece and Brazil.
535K YouTube360K TikTok30M+ monthly reach
queergirltravel.com →
Matthew Dean Stewart
NYC travel, food & city life
Comedic, story-driven travel and restaurant content. Brand partners include Levi's, Away, Momofuku and Milk Bar.
90K TikTok58K Instagram3.5M monthly views
Couple of Men
Gay travel · EN + DE
SEO-optimized bilingual travel guides, cinematic YouTube video and royalty-free photo licensing for destinations.
English + GermanPhoto licensing
coupleofmen.com →Steffen Price-Stefany
@anchors.world
A travel creator who has visited 55 countries on six continents and covers Pride events worldwide, including WorldPride.
2.2M IG views197K interactions
Nomadic Boys
Gay travel blog
One of the world's best-known gay travel blogs and a launch partner on our Visit Palm Springs Content as Advertising campaign.
nomadicboys.com →Creators & personalities
On-camera talent, UGC and social reachChristopher MacLellan
Spokesperson · actor · podcaster
Commercial and lifestyle talent for on-camera spots, voiceover, UGC and podcast content.
Backstage profile →Resee Stevens
Travel, beauty & lifestyle
A Florida and Chicago creator with honest reviews of beauty, wellness, travel and tech, for travel, beauty and wellness brands.
91.6K followers
reseestevens.com →
Chris Kahle
Dallas · lifestyle & dining
D Magazine's TikToker of the Year and twice a Modern Luxury Top 25 Dallas influencer. Has worked with American Airlines, Four Seasons and Rosewood.
125K Instagram81K TikTok
Dylan Goodrich
Miami · short-form video
Relationship, travel, food and culture reels, plus couple content with Alex. Has worked with Khloé Kardashian, The RealReal and tommie Hotels.
11.0M 30-day views135K followers
Diego Downtown
NYC · fashion, fitness, lifestyle
A men's style blog from Diego Gonzalez-Zuniga, with past collaborations with Hulu, Target, Equinox, Ralph Lauren and Speedo.
19K Instagram50+ brand collabs
diegodowntown.com →Derick & Loren
Bay Area · couple comedy
Couple lifestyle and comedy that regularly reaches tens to hundreds of thousands of viewers per post. Nearly 44% of their audience is aged 25–34.
90K+ TikTok55K+ Instagram
Podcasts & video shows
Host-read trust, clipped for socialThe Zach Sang Show
Pop culture · video-first
Three episodes a week with A-list guests, plus six days a week of radio programming. 736M+ annual TikTok and Instagram impressions.
160M+ monthly impressions7M+ per episode
The Gay Rugby Podcast
Sports · comedy
Rugby meets queer culture. Branded segments, UGC, merch collaborations and live activations at international tournaments.
200M+ views18–44 audience
Out Loud & Laughing
Identity · pop culture
Gay biological twin cousins Jon and Bryan, a single sober musician and a married dad, share two very different queer perspectives each week.
60K+ views (2025)10K+ followers
outloudandlaughing.com →#ILoveGay Today
Pink Media video podcast
Our own interview series with LGBTQ+ entrepreneurs, authors and community leaders, distributed across LinkedIn, Instagram, TikTok and Spotify.
Watch episodes →Partner figures come from each partner's own media kit or platform analytics and may have changed since publication.
Proof it works
The network in action
Visit Palm Springs
We updated recent Palm Springs content from Ravi Round The World, The Nomadic Boys and Two Bad Tourists, promoted it through their blogs, social, email and video, and ran it as targeted paid social alongside the organic work.
The program has since expanded to more LGBTQ+ creators, with their content reused as fresh ad creative.
BearCruise.com × Bear World Magazine
For LGBTQ+ river cruises in Europe, we teamed up with influencers, creators and a Bear World Magazine content promotion to reach the bear community directly.
Proof that the right partner signals exactly which community a message is for.
Carnival on Revry, Q1 2026
A DISQO outcomes study (about 12,000 exposed and 12,000 control panelists) found statistically significant lifts in branded search and site visits after exposure to Carnival's campaign.
Branded search among ages 35–44 rose from 0.28% to 1.00%; among $75K–$99K households, from 0.23% to 1.47%.
66%of LGBTQ+ TV viewers are more likely to buy from brands advertising in LGBTQ+ programming
87%will spend more with brands that authentically support them
86%are more likely to buy from companies that advertise to the LGBTQ+ community
53%switched to a brand with better LGBTQ+ support in the past 12 months
Sources: Pink Media case studies; DISQO / Revry Carnival Q1 2026 report; MRI-Simmons Revry Consumer Index Report 2025; CMI 17th Annual LGBTQ Community Survey (2023), via Gay Desert Guide.
For LGBTQ+ media & creators
Become an #ILoveGay Network partner
Are you an LGBTQ+ publisher, app, podcaster or creator? Join the network and we'll bring you paying client campaigns, feature you with your logo and link on this page, and include you in our proposals and media kit. You always choose which clients fit your platform.
- Your platform: a media kit or summary with social links. The metrics we use most are monthly page views and social media reach, not follower counts.
- Your offer: what you can do for clients, such as editorial coverage, written or video content, and distribution across your channels.
- Your price: a fixed cost for coverage and distribution, with content creation as an optional fixed-cost add-on.
FAQ
Questions about the network
What is the #ILoveGay Network?
The #ILoveGay Network (formally the #ILoveGay Content Marketing Ad Network) is Pink Media's network of LGBTQ+ dating and social apps, digital publishers, regional print and radio, travel creators, influencers, podcasts and connected TV. We plan one campaign across the partners that fit your audience and goals, and report on it as one buy.
What is Content as Advertising?
Instead of commissioning a polished brand ad, we recruit LGBTQ+ creators to make authentic content about your destination, product or service, then license the best-performing pieces for paid media. The content feels native because it is native, and it keeps working 24/7, 365 days a year.
Can I buy these partners through programmatic ad platforms?
Mostly no, and that's the point. Many of our partners aren't available through traditional programmatic channels. Perry Street Software has eliminated programmatic advertising from SCRUFF and Jack'd, and creators, podcasts, independent LGBTQ+ publishers and regional print and radio sell sponsorships, editorial and content directly. We reach them through direct relationships, so you get LGBTQ+ reach that isn't available anywhere else. Where programmatic does fit, as with connected TV, we use PrismRiot, the only LGBTQ+ CTV programmatic exchange.
Which advertising formats can I buy?
Banner and display ads, email campaigns and newsletter sponsorships, organic and paid social, mobile app advertising (interstitials, inbox messages, pop-ups, push), video and podcast sponsorships, sponsored editorial, print, radio, and connected TV through Revry and PrismRiot.
Why does adding Grindr, SCRUFF and Sniffies change the numbers so much?
Creators and publishers reach engaged audiences in the hundreds of thousands to low millions. The apps add daily, full-screen, geo-targeted reach at a far larger scale. SCRUFF alone reports 2 million monthly active users, and Grindr has users in more than 190 countries. Once the apps are in the plan, total impressions and people reached grow exponentially.
Do you offer LGBTQ+ connected TV?
Yes. We partner with Revry, available in 60M+ US households with 7.2M+ monthly viewers, and buy through its sister company PrismRiot, a programmatic CTV exchange with 15M+ matched households, non-skippable video and a guaranteed 95%+ completion rate.
How much does a campaign cost?
Campaigns start at $1,500 per month, built around your audience, markets and goals. Email matt@pinkmedia.lgbt or call (323) 963-3653.
How do I join as a partner?
Send us your media kit or a platform summary, what you can offer clients, and a fixed cost for coverage and distribution. See the partner details above.