Scene 01
Mainstream films get the daily push
Networks and studios promote their releases with video reels on Facebook, Instagram and TikTok, every single day.
Now Booking · LGBTQ+ Film Marketing
Your LGBTQ+ film
deserves to be seen.
There's a tremendous volume of quality LGBTQ+ film out there, and most of it goes unnoticed and unseen. Pink Media puts your releases and your catalog in front of the LGBTQ+ community with reviews, video reels and paid social campaigns, then tells viewers exactly where to rent, buy or stream.
Since 1995in LGBTQ+ digital media (GayWired.com)
35+#ILoveGay Network partners
60M+US CTV households via Revry
NYT · USA Todayquoted on LGBTQ+ marketing
Explore More Markets
Pink Media's LGBTQ+ film marketing packages help distributors, streaming services and independent filmmakers reach LGBTQ+ viewers. Every campaign includes a featured film review on ILoveGay.net, video reels cut from your trailer, posts across the #ILoveGay media partner network, and a paid Meta, TikTok and YouTube campaign with one clear call to action. Packages start at $2,000 for a single rental title, $2,500 for a new release, and $3,000 a month for subscription services, with paid media included in the price.
The Problem
Great LGBTQ+ films are getting lost in the scroll
Audiences find films where they spend their time: in their feeds. Most LGBTQ+ titles never show up there.
Scene 02
LGBTQ+ viewers are left searching
LGBTQ+ films rarely get that push. Viewers end up typing "LGBTQ" into the search bar on Netflix, Hulu, Amazon and Roku, hoping something turns up.
Scene 03
You can't target the audience yourself
Since 2022, Meta no longer lets advertisers target by sexual-orientation interests, so reaching a gay audience on your own is harder than ever. We already have that audience.
This is Content as Advertising: your film's story, amplified across every LGBTQ+ channel we run, 24/7, 365 days per year.
Starring in Every Campaign
Four ways your film reaches LGBTQ+ viewers
Every package, from a single rental title to a full premiere, uses the same four pieces. The bigger packages add more reels, more paid media and more time.
The Review
Featured film review on ILoveGay.net
A published, search-friendly review that lives on as the home base for your film's story.
The Reels
Video reels from your trailer and clips
Short vertical edits run on Facebook, Instagram, TikTok and YouTube, where your audience already scrolls.
The Network
#ILoveGay media partner network posts
Select LGBTQ+ websites, blogs, content creators and influencers focused on film and television.
The Push
Paid Meta / TikTok / YouTube campaign
Paid media with one clear call to action that sends viewers straight to where they can watch.
Rent it.
Buy it.
Subscribe.
Stream it.
One Film, Three Acts
Where is your film right now?
A film moves from release, to a subscription service, to a rental catalog. We have a program for each stage, so one title can get a campaign at every step.
I
Act I · New release
Release Launch
In theaters, or launching to rent and buy on Apple TV, Amazon, Google Play and more.
Goal: opening-week rentals & sales From $2,500 →II
Act II · Streaming
Subscription Partner
On services like Dekkoo, Here TV and OUTtv, or a distributor's own subscription channel.
Goal: new subscribers & free trials From $3,000 / month →III
Act III · Catalog
Rental Spotlight
Independent releases, festival titles, and older titles ready for a second audience.
Goal: visibility & rentals From $2,000 →The Box Office
Pick your package
Prices in USD. The paid Meta / TikTok / YouTube amount on each ticket is media spend included in the package price.
Act I · For distributors and filmmakers
3 tiers · from $2,500
Release Launch
New releases in theaters or launching to rent and buy on Apple TV, Amazon, Google Play and other platforms.
Admit OneRL · 001
Spotlight
Get your release reviewed, cut and seen.
$2,500
- Featured review on ILoveGay.net
- 3 reels
- #ILoveGay media partner network posts
Paid Meta / TikTok / YouTube
$1,000 included
Admit OneRL · 002
Launch
A paid push timed to your release date.
$5,000
- Everything in Spotlight
- 2–3 week paid campaign timed to release
Paid Meta / TikTok / YouTube
$3,500 included
Admit One · VIPRL · 003
Premiere
The full red-carpet treatment.
$10,000
- Everything in Launch
- #ILoveGay Today podcast interview with the director or cast
- 6–8 reels
4-week paid Meta / TikTok / YouTube
$7,500 included
| Feature | Spotlight | Launch | Premiere |
|---|---|---|---|
| Package price | $2,500 | $5,000 | $10,000 |
| Featured review on ILoveGay.net | ✓ | ✓ | ✓ |
| Video reels | 3 | 3 | 6–8 |
| #ILoveGay media partner network posts | ✓ | ✓ | ✓ |
| Paid Meta / TikTok / YouTube media included | $1,000 | $3,500 · 2–3 weeks, timed to release | $7,500 · 4 weeks |
| #ILoveGay Today podcast interview | – | – | ✓ |
Act II · For streaming services
Monthly · from $3,000
Subscription Partner
For services such as Dekkoo, Here TV and OUTtv, and distributors with their own subscription channel. Drive new subscribers and free-trial sign-ups every month.
Season Pass · MonthlySP · 001
Monthly Partner
A steady stream of new subscribers, month after month.
$3,000–$7,500 / month
- 2–4 titles featured each month
- Featured reviews, 3 reels per title
- #ILoveGay media partner network posts
Paid Meta / TikTok / YouTube
2–3 week campaign each month
Act III · For filmmakers and catalog titles
From $2,000
Rental Spotlight
Films available to rent or buy online, independent releases, festival titles, and older titles ready for a second audience.
Admit OneRS · 001
Single-Title Spotlight
A second premiere for one great film.
$2,000
- Featured review on ILoveGay.net
- 3 reels
- #ILoveGay media partner network posts
Paid Meta / TikTok / YouTube
$750 included
Festival PassRS · 002
Catalog Relaunch
A themed season for your back catalog.
Custom
- A themed push for several catalog titles
- Timed to Pride, the holidays or a cultural moment
- Built from the same reviews, reels and network posts
Pricing
Quoted per campaign
Prices in USD. Paid campaign amounts are media spend included in the package price.
The Production Schedule
How a campaign runs
You stay in the director's chair. Nothing runs without your approval.
Send us the title
You supply the trailer, clips and stills, plus where viewers can rent, buy or stream.
We cut the reels
Clips are selected to meet Meta, TikTok and YouTube ad policies. You approve every reel.
Review & network go live
Your featured review publishes on ILoveGay.net and the #ILoveGay media partner network shares it.
The paid push runs
Reels run as paid Meta, TikTok and YouTube ads with a single call to action.
You get the report
Reach, views, cost per view and tracked clicks to every watch link.
Campaign ReportYour title · Final cut
Reach & video viewsHow many people saw your reels, and how many watched.
Cost per viewWhat every view of your film cost.
Tracked clicks to every watch linkEach rental, purchase and streaming link, counted separately.
Free-trial sign-upsWhere the platform supports tracking.
The Final Cut
You see exactly what your money did
Every campaign ends with a report you can take to your team, your investors or your next festival.
- You own the edit. You supply the trailer, clips and stills and approve every reel.
- Ad-safe by design. Clips are selected to meet Meta, TikTok and YouTube ad policies.
- Honest coverage. Paid reviews are labeled as sponsored content.
Questions from the Front Row
Film marketing FAQ
Why can't I just run Meta ads to reach a gay audience myself?
Since 2022, Meta no longer lets advertisers target by sexual-orientation interests, so reaching an LGBTQ+ audience on your own is harder than ever. Pink Media already has that audience through ILoveGay.net, the #ILoveGay Content Marketing Ad Network and its media partner network.
Is the paid ad spend included in the package price?
Yes. The paid Meta / TikTok / YouTube campaign amount listed on each package is media spend included in the package price. All prices are in USD.
Do you guarantee a positive review?
We guarantee coverage, not a positive verdict. Paid reviews are labeled as sponsored content, in line with FTC endorsement rules.
What do I need to provide?
You supply the trailer, clips and stills, and you approve every reel before it runs. Clips are selected to meet Meta, TikTok and YouTube ad policies.
How do you report results?
You receive a campaign report with reach, video views and cost per view, tracked clicks to each rental, purchase and streaming link, and free-trial sign-ups where the platform supports tracking.
Is there a discount for multiple films?
Yes. Distributors who commit their full year of releases to an annual release plan save 15–20% on per-title pricing. Ask about an annual plan.
Coming Soon: Your Film
Let's start with one release.
Send us your next title and we'll map the campaign.
- Produced by
- Pink Media · A Company with INFLUENCE!
- Executive Producer
- Matthew Skallerud, President
- Featuring
- ILoveGay.net & the #ILoveGay Today podcast
- Further viewing
- LGBTQ+ Film & TV Market
- Filmed on location
- New York & Los Angeles