Decades of tobacco-industry targeting left the LGBTQ+ community with some of the highest smoking rates in the country — and public-health programs that too rarely reach it with messaging that feels like its own. Partner with Pink Media to deliver culturally-tailored anti-tobacco and cessation campaigns that land. Built for public-health departments, tobacco-control programs, quitlines, and cessation initiatives.
The Opportunity
There are a variety of ways in which we can help public-health partners reach the LGBTQ+ community with anti-tobacco and cessation messaging — from young adults and priority sub-populations to the smokers ready to quit who've simply never seen a campaign that spoke to them. Partner with Pink Media for the most comprehensive yet targeted reach into the community, with a focus on Anti-Tobacco Initiatives. The LGBTQ+ community carries a documented tobacco-use disparity rooted in decades of industry targeting and minority stress — and culturally-tailored messaging, delivered by a trusted community voice, is what closes that gap.
First, we focus on getting your campaign out to a hyper-targeted LGBTQ+ audience online via in-market health-interest data selects — layered onto community inventory, geo-targeted to your state, county, or DMA down to ZIP level, with CTV for cessation storytelling. Second, we run share-of-voice social, ensuring your quitline and program are part of the LGBTQ+ health conversation. Third, we curate and amplify UGC — real quit-journey stories and community-org partnerships that make cessation feel possible and normal.
This includes our #ILoveGay Network, now reaching over 1.5 million LGBTQ+ followers. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement — and quitline referrals.
Our Campaign Framework
A comprehensive strategy that reaches the LGBTQ+ community through in-market advertising, social share-of-voice, AND curated UGC amplification — simultaneously.
We reach the community with health-interest and cessation-intent data selects layered onto LGBTQ+ programmatic inventory — display, mobile, and video — geo-targeted to your state, county, or DMA down to ZIP level, with CTV and ACR for cessation storytelling.
We monitor LGBTQ+ health and wellness conversations and ensure your quitline, program, and cessation resources are part of them — organically and through paid amplification via our #ILoveGay network — across Facebook, Instagram, LinkedIn, Threads and more.
The most persuasive cessation content: real quit-journey stories, community-org partnerships, and trusted-messenger creators, curated and shared with your program at the center — making quitting feel normal, possible, and supported.
Campaign Work & Creative
A sampling of the culturally-tailored anti-tobacco and cessation creative Pink Media has delivered into the community — meeting people where they already are.
Culturally-tailored creative that lands. Anti-tobacco and cessation messaging built for the LGBTQ+ community — delivered by a trusted community voice, not adapted from a general-market campaign.
The definitive companion to reaching the LGBTQ+ community — the demographics, the health disparities, the media habits, and the market-by-market intelligence behind every Pink Media campaign. Explore the flagship guide and its full library of market reports to plan a tobacco-control effort that reaches the community where it lives.
Targeting Capabilities
Pink Media's programmatic public-health targeting platform comes ready with built-in features that go far beyond standard LGBTQ+ advertising.
Health-, wellness-, and cessation-interest data selects — reaching LGBTQ+ audiences most relevant to your tobacco-control goals.
Target and report by any region — perfect for state, county, and DMA-funded programs — down to ZIP code or hyperlocal radius.
Integrations with most major data providers — including L2, TargetSmart, i360, Tunnl, Aristotle, and more. Layer on exactly the right audience signals.
Built-in campaign feature to adhere to the Digital Advertising Alliance's (DAA) rules & regulations — compliant by default.
The Data Behind LGBTQ+ Tobacco Disparities
A snapshot from CMI's LGBTQ Community Survey and public-health research — the health and community datasets that inform culturally-tailored tobacco-control campaigns.
LGBTQ+ adults smoke at meaningfully higher rates than the general population — a documented, decades-long disparity (CDC, Truth Initiative).
Tobacco companies deliberately marketed to the LGBTQ+ community for decades — a root cause tobacco-control efforts must directly counter.
Most people who smoke want to quit — LGBTQ+ smokers included; culturally-tailored messaging is what converts intent into action.
Messaging delivered by a trusted community voice outperforms adapted general-market creative — reach with relevance.
Source: CMI 12th Annual LGBTQ Community Survey, U.S. Profile — health & wellness data behind LGBTQ+ tobacco-control planning.
Sources: CDC, Truth Initiative, and the CMI Community Survey. This page is planning context, not medical advice. Explore the full picture across the LGBTQ+ Market Guides.
Pink Media brings 30 years of LGBTQ+ marketing expertise to public health — helping tobacco-control programs, health departments, quitlines, and cessation campaigns reach the LGBTQ+ community with culturally-tailored messaging, 24/7, 365 days per year. We work with any budget and understand public-health funding cycles, starting at $500 per month.
Ready to Connect?
One partner. A clear plan. Real results. Tell us about your tobacco-control program or cessation campaign and let's build a strategy that reaches the LGBTQ+ community with messaging that finally feels like its own.