The gym has always been more than a gym for this community — and it's one of the most loyal spends in the marketplace. Partner with Pink Media for the most comprehensive yet targeted reach into the LGBTQ+ fitness community. A focused, two-fold approach built for gyms, studios, apps, and activewear brands.
The Opportunity
There are a variety of ways in which we can market to the LGBTQ+ fitness community — from the devoted gym core and the sapphic strength wave to run-club crews, queer yoga, and the trans and nonbinary exercisers the traditional industry overlooked. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus in the world of LGBTQ+ Fitness. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more. Second, we get your message out via strategically-placed social media posts, both organically and utilizing paid social media advertising — tapping into the strong LGBTQ+ fitness communities on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay Network, now reaching over 1.5 million LGBTQ+ followers — where fitness content is among the community's highest-engagement social genres. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
Our Campaign Framework
A comprehensive strategy that reaches the LGBTQ+ fitness community through paid advertising channels AND organic social amplification — simultaneously.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer fitness data selects — gym and boutique-fitness interest, activewear and wellness signals — onto LGBTQ+ websites, and geo-target down to the ZIP code around your clubs, studios, and event activations.
We also run high-response mobile-app advertising on Grindr and other LGBTQ+ platforms (CTRs near 5%) — ideal for membership and gear offers — plus ACR-powered Connected TV for brand-film and class content on all smart devices.
We tap into the online conversations and communities on your brand's behalf — amplifying your trainers, transformations-done-right, and crew stories within LGBTQ+ fitness communities on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — now reaching over 1.5 million followers — paired with queer trainers and crew leaders for the trust transfer that turns a class into a community.
From Pride Runs and crew race season to gym openings and event activations, we help your brand show up where the community already trains — with joy and capability, never shame.
The gym as gayborhood — and one of the community's most loyal spends. Our editorial summary covers the queer fitness economy, dedicated queer gyms (The Queer Gym, EVERYBODY), community crews, the trans-fitness frontier, body image handled responsibly, activewear and events — with a full report available to buy or subscribe.
Targeting Capabilities
Pink Media's programmatic fitness targeting platform comes ready with built-in features that go far beyond standard LGBTQ+ advertising.
Targeting based on a wide variety of data selects & interests — including fitness signals like gym-goers, boutique-fitness enthusiasts, activewear shoppers, and wellness seekers.
Target and report by any region — country, state, DMA, ZIP code, or hyperlocal radius around clubs, studios, and event weekends.
Integrations with most major data providers — including L2, TargetSmart, i360, Tunnl, Aristotle, and more. Layer on exactly the right audience signals.
Built-in campaign feature to adhere to the Digital Advertising Alliance's (DAA) rules & regulations — compliant by default.
Real-World Targeting Examples
These examples illustrate a sampling of what we can offer. Campaigns are monitored and custom-tailored to remove underperforming placements and double down on what's working.
The Data Behind LGBTQ+ Fitness
A snapshot from CMI's LGBTQ Community Survey — the dataset behind the LGBTQ+ Fitness Market Guide.
LGBTQ+ consumers command roughly $1.4 trillion in spending power and over-index on gym membership, boutique fitness, and wellness (CMI) — the stickiest subscription in consumer life.
A majority of trans adults report avoiding gyms over safety and locker-room concerns — the industry's largest unserved membership market, and the acquisition strategy for the whole excluded middle.
23% of Gen Z identifies as LGBTQ+ (Gallup) — the queerest generations are the fitness industry's next members, and they choose facilities on exactly these standards.
Source: Community Marketing & Insights (CMI), 12th Annual LGBTQ Community Survey. For the full picture, read the LGBTQ+ Fitness Market Guide.
Pink Media brings 30 years of LGBTQ+ marketing expertise to fitness and wellness — reaching a devoted, high-loyalty community for gyms, studios, apps, and activewear brands, 24/7, 365 days per year. We work with any budget, starting at $500 per month.
Ready to Connect?
One partner. A clear plan. Real results. Tell us about your campaign goals and let's build a strategy that reaches the right LGBTQ+ fitness audience.