Our Campaign Framework
Part One + Part Two.
Complete LGBTQ+ Sports Coverage.
A comprehensive strategy that reaches the LGBTQ+ sports community through paid advertising channels AND organic social amplification — simultaneously.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we target a wide variety of characteristics unique to the world of sports — layering geographic, demographic, and interest data onto LGBTQ+ websites. Geo-target down to the zip code level — reaching only those regions that are right for your campaign.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — securing premium inventory to serve impressions specifically within the LGBTQ+ community on all smart devices, including Connected TVs (CTV).
We tap into the online conversations and communities on your company's behalf — amplifying your content, your social media posts, your videos and more within LGBTQ+ sports communities on Facebook, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — now reaching over 1.5 million followers and growing. We maintain both organic posting strategies and paid promotion tailored to LGBTQ+ sports fans.
From Pride Nights and women's-sports fandoms to global events like the Gay Games, we help your brand show up where LGBTQ+ sports fans already are — authentically, and year-round.
