Our Campaign Framework
Part One + Part Two.
Complete Pride & Event Coverage.
A comprehensive strategy that reaches Pride and event audiences through paid advertising channels AND organic social, influencer hosting & before/during/after amplification — simultaneously.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer Pride and event data selects onto LGBTQ+ websites, and geo-target down to the ZIP code around host cities, feeder markets, and event windows — reaching attendees on the ground at the moment of decision.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — serving campaign films within LGBTQ+ households on all smart devices, including Connected TVs (CTV), timed to Pride season and event weekends.
We tap into the online conversations and communities on your brand's behalf — amplifying your Pride and event content, activations, and partnerships within LGBTQ+ communities on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — plus influencer hosting programs pairing LGBTQ+ creators with your event, with cost-sharing models built alongside tourism boards and corporate partners.
From WorldPride and Southern Decadence to the local parade and the circuit weekend, we build audiences before, capture the weekend during, and extend UGC for months after — plus #ILoveGay Today interviews with organizers, producers, DJs and performers.
