Our Campaign Framework
Part One + Part Two.
Complete Drag-Market Coverage.
A comprehensive strategy that reaches the drag audience through paid advertising channels AND organic social & talent amplification — simultaneously.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer Drag Race and drag-culture affinity data selects onto LGBTQ+ websites, and geo-target down to the ZIP code around show markets, tour stops, and event windows.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — serving campaign films within LGBTQ+ households on all smart devices, including Connected TVs (CTV), timed to premiere and finale weeks.
We tap into the online conversations and communities on your brand's behalf — amplifying your queen and king campaign content, events, and partnerships within LGBTQ+ drag communities on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — plus influencer hosting programs pairing drag talent with destinations and events, with cost-sharing models built alongside tourism boards and partners.
From premiere windows and DragCon weekends to brunch programs and Pride mainstages, we help you show up where the audience already is — booking (and paying) local plus franchise talent.
