Our Campaign Framework
Part One + Part Two.
Complete Outdoors-Market Coverage.
A comprehensive strategy that reaches the queer outdoorist through paid advertising channels AND organic social, organization & creator amplification — simultaneously.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer outdoors data selects onto LGBTQ+ websites, and geo-target down to the ZIP code around parks gateways, resort towns, and gear retail trade areas.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — serving brand films and destination content within LGBTQ+ households on all smart devices, including Connected TVs (CTV).
We tap into the online conversations and communities on your behalf — amplifying your trips, trails, and campaigns within LGBTQ+ outdoors communities on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — plus partnerships with the queer outdoor organizations and creators (from Venture Out and Unlikely Hikers to the movement's trailblazers) whose credibility no brand can self-generate.
From ski weeks and parks season to campground weekends and Pride outside, we help you show up where the audience already is — plus #ILoveGay Today interviews with outdoor leaders, guides, and founders.
