QPOC / Black
LGBTQ+ Marketing

There are a variety of ways in which we can help you reach the Black LGBTQ+ community — from the Black Pride circuit travelers and the Southern majority to the parenting families, ballroom and nightlife culture, the professionals and entrepreneurs, and Black trans communities. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on the QPOC / African-American community. This audience audits brands on both racial-equity and LGBTQ+ records — the double receipts — and the culture credit is checked: who cites, compensates, and hires the culture's originators, and who just samples them.

First, we focus on getting your brand out to a hyper-targeted audience online — and because ethnicity can't be targeted directly, we target honestly: Black entertainment, media, and cultural-affinity signals layered onto LGBTQ+ inventory (display, mobile, and video), geo-targeted to the ZIP code, with CTV via ACR. Second, we run share-of-voice social, ensuring your brand is present in the community's own conversations. Third, we curate and amplify UGC — the culture's own creators and community moments — with your brand at the table, credited and compensated, not sampling.

This includes our #ILoveGay Network, now reaching over 1.5 million LGBTQ+ followers, plus Black Pride circuit and host-hotel campaigns around DC, Atlanta, and the Center for Black Equity's 30+ city calendar. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.