QLatinx / Hispanic
LGBTQ+ Marketing

There are a variety of ways in which we can help you reach queer Latinx America — from the bicultural professionals and parenting families to Gen Z's Latine wave, the Spanish-dominant and immigrant communities, TransLatina communities, and the nightlife and culture economy. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on the QLatinx / Hispanic community. The first rule of this market: in-culture beats in-language — translation alone signals effort's absence; cultural fluency is what converts, and familia is the frame.

First, we focus on getting your brand out to a hyper-targeted audience online via interest-based precision targeting — Hispanic cultural-affinity and interest signals layered onto LGBTQ+ inventory (display, mobile, and video), geo-targeted to the ZIP code across the CA/TX/NV/AZ/FL concentrations, with CTV via ACR including Spanish-language and bicultural viewing. Second, we run share-of-voice social, keeping your brand present in the community's conversation in both languages. Third, we curate and amplify UGC — the culture's own creators and community moments — with your brand at the table, not adjacent.

This includes our #ILoveGay Network, now reaching over 1.5 million LGBTQ+ followers, plus Latinx Pride and Hispanic Heritage Month activation — privacy-protective throughout for mixed-status households. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.