There are a variety of ways in which we can help you reach the Gaysian community — the LGBTQ+ community of Asian, East Asian, South Asian, and Pacific Islander descent — from bicultural professionals and the Fire-Island-and-K-wave boom generation to the South Asian, Southeast Asian, and Pacific Islander communities and the trans-Pacific travelers. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on the Gaysian community. The first rule of this market: "AAPI" is a coalition, not a culture — we segment by community, in-culture and across languages, never in translation.
First, we focus on getting your brand out to a hyper-targeted audience online via interest-based precision targeting — Asian cultural-affinity and interest signals layered onto LGBTQ+ inventory (display, mobile, and video), geo-targeted to the ZIP code across the CA/NY/WA/HI/TX concentrations, with CTV via ACR. Second, we run share-of-voice social, keeping your brand present in the community's conversation per platform and language. Third, we curate and amplify UGC — the culture boom's own content — with your brand as a guest at the table, not the host.
This includes our #ILoveGay Network, now reaching over 1.5 million LGBTQ+ followers, plus event and heritage-month activation (APAHM, Lunar New Year, Diwali, Taipei Pride season) — privacy-protective throughout for visa-dependent and family-sensitive audiences. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
