Our Campaign Framework
Part One + Part Two.
Complete LGBTQ+ Hospitality Coverage.
A comprehensive strategy that reaches the LGBTQ+ food & wine community through paid advertising channels AND organic social amplification — simultaneously.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer food & wine data selects — dining, wine-club, cocktail and culinary-travel interest — onto LGBTQ+ websites, and geo-target down to the ZIP code around your rooms, tasting rooms, feeder neighborhoods, and event weekends.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — serving brand films and menu launches within LGBTQ+ households on all smart devices, including Connected TVs (CTV).
We tap into the online conversations and communities on your brand's behalf — amplifying your dishes, pours, chefs and events within LGBTQ+ food & wine communities on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — now reaching over 1.5 million followers — paired with queer chefs, winemakers, and food creators for the trust transfer that turns a table into a tradition.
From Dining Out For Life and Gay Wine Weekend to drag brunch and Pride food programming, we help your brand show up where the community already gathers — with the cause connection this audience rewards.
