Our Campaign Framework
Part One + Part Two.
Complete LGBTQ+ Family Coverage.
A comprehensive strategy that reaches rainbow families through paid advertising channels AND organic social amplification — simultaneously.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer family & parenting data selects — intending parents, life-event triggers, household composition — onto LGBTQ+ websites, and geo-target down to the ZIP code around clinics, school districts, and event weeks.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — securing premium inventory to serve impressions specifically within LGBTQ+ family households on all smart devices, including Connected TVs (CTV), the family-household screen.
We tap into the online conversations and communities on your brand's behalf — amplifying your content, your social posts, your videos and more within LGBTQ+ family-and-parenting communities on Facebook, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — now reaching over 1.5 million followers and growing — plus alumni-family storytelling, the conversion engine of this referral-driven market.
From Family Week in Provincetown and Rainbow Families conferences to Men Having Babies expos, we help your brand show up where rainbow families already gather — authentically, and year-round.
