Our Campaign Framework
Part One + Part Two.
Complete LGBTQ+ Automotive Coverage.
A comprehensive strategy that reaches LGBTQ+ car buyers through paid advertising channels AND organic social amplification — simultaneously.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer automotive data selects — in-market shoppers, EV intenders, brand and body-style affinities — onto LGBTQ+ websites, and geo-target down to the ZIP code around dealer rooftops, event weekends, and feeder metros.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — securing premium inventory to serve impressions specifically within LGBTQ+ households on all smart devices, including Connected TVs (CTV), where automotive brand films live.
We tap into the online conversations and communities on your brand's behalf — amplifying your content, your social posts, your videos and more within LGBTQ+ automotive and enthusiast communities on Facebook, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — now reaching over 1.5 million followers and growing — plus partnerships with queer road-trip and car creators for the trust transfer that moves a considered purchase.
From Pride fleets and Dykes on Bikes heritage to queer car clubs and van-life content, we help your brand show up where LGBTQ+ car buyers already are — authentically, and year-round.
