LGBTQ+ Hotels &
Resorts Marketing

There are a variety of ways in which we can market your property — from luxury and boutique resorts to city hotels, all-inclusives, and destination brands. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on Hotels & Resorts. LGBTQ+ travelers take more trips, spend more per trip, and reward genuine welcome with lasting loyalty — but they choose carefully, and they can tell a rainbow sticker from a real one.

First, we focus on getting your property out to a hyper-targeted LGBTQ+ audience online via in-market travel data selects — travelers showing destination and booking intent — layered onto community inventory, geo-targeted to your feeder markets down to ZIP level, with CTV for destination storytelling. Second, we run share-of-voice social, ensuring your property is part of the LGBTQ+ travel conversation. Third, we curate and amplify real-guest UGC: stay stories, property galleries, and destination moments, with your brand at the center.

This includes our #ILoveGay Network, now reaching over 1.5 million LGBTQ+ followers, plus influencer stay hosting with destination cost-sharing. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.