Our Campaign Framework
Part One + Part Two.
Complete Civic-Market Coverage.
A comprehensive strategy that reaches the LGBTQ+ electorate through voter-file-integrated advertising channels AND organic social & community-organization amplification — simultaneously.
We focus on getting your message out to a hyper-targeted LGBTQ+ electorate online via traditional online advertising, mobile apps, video advertising, and more.
Our political stack integrates every major voter data provider — L2, TargetSmart, i360, Tunnl, Aristotle — layering politically active LGBTQ+ audiences onto community inventory, and forecasting, targeting, and reporting by state legislative district, congressional district, state, DMA, ZIP, or hyperlocal radius.
For advanced placements, we utilize swing-state Connected TV (CTV) with ACR technology — with the DAA's Political Ad Icon and disclosure standards built in.
We tap into the online conversations and communities on your behalf — amplifying your advocacy messages, calls to action, and civic education within LGBTQ+ politics & activism communities on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — plus the community-organization validation and out-leader endorsements that outperform generic political messaging.
From the convening calendar (Creating Change, lobby days, fall dinners) to the whole coalition — community, ally electorate, and the registration gap — we help you show up where it counts, plus #ILoveGay Today interviews with advocates and leaders.
The LGBTQ+ Electorate
Twelve Million Voters — and Growing
A record 8% of the 2024 electorate, moving 86–12, concentrated in the young cohorts campaigns fight hardest to turn out — and reachable, district by district, through the community's own channels.
