The most personal market in LGBTQ+ marketing — and one of the most loyal, least-marketed-to. The Williams Institute counts 5.3 million religious LGBT adults, and the affirming map keeps widening. Partner with Pink Media for the most comprehensive yet targeted reach into faith-centered LGBTQ+ audiences. A focused, two-fold approach built for affirming congregations, faith-based nonprofits, and brands.
The Opportunity
There are a variety of ways in which we can market in the faith space — from the devout and affirmed to the seekers and returners searching for a way back, the culturally faithful, the Black church experience, and the spiritual-not-religious. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on Faith & Religion. Our campaigns are two-fold.
First, we focus on getting your welcome story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — including faith-interest data selects, and CTV geo-targeted to congregations' draw radius and faith-community metros. Second, we get your message out via strategically-placed social media posts and congregation-growth amplification — capturing "affirming church near me" intent, monitoring LGBTQ+ faith conversations, and telling your welcome story where the seekers are looking.
This includes both social media hyper-targeted advertising and our #ILoveGay Network, now reaching over 1.5 million LGBTQ+ followers — with nonprofit-friendly budgets that fit congregation realities. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
Our Campaign Framework
A comprehensive strategy that reaches faith-centered LGBTQ+ audiences through paid advertising channels AND organic social & congregation-growth amplification — simultaneously.
We focus on getting your welcome story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer faith-interest data selects onto LGBTQ+ websites, and geo-target down to the ZIP code around a congregation's draw radius and faith-community metros — including "affirming church near me" intent capture.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — serving campaign films within LGBTQ+ households on all smart devices, including Connected TVs (CTV), built for testimonial and welcome-story creative.
We tap into the online conversations and communities on your behalf — amplifying your welcome stories, milestones, and events within LGBTQ+ faith communities on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — plus partnerships with the trusted faith-advocacy layer (MCC, Keshet, Many Voices, Q Christian) and the welcoming-congregation programs that confer credibility no brand owns alone.
From the December window and Pride interfaith services to the UMC's newly-open congregations, we help you tell your community it has changed — plus #ILoveGay Today interviews with affirming clergy and faith-org leaders.
The most personal market in the series — and one of the most loyal, least-marketed-to audiences in the community. Our editorial summary covers the 5.3 million faithful, the affirming map across every tradition, the Methodist turn and the Catholic question, wellbeing, and the congregation-growth playbook — with a full report available to buy or subscribe.
Targeting Capabilities
Pink Media's programmatic faith targeting platform comes ready with built-in features that go far beyond standard LGBTQ+ advertising.
Targeting based on a wide variety of data selects & interests — including religion and faith-community affinity audiences.
Target and report by any region — country, state, DMA, ZIP code, or hyperlocal radius around a congregation's draw area and faith-community metros.
Connected TV with ACR technology on all smart devices — built for welcome-story and testimonial creative that converts.
Built-in campaign feature to adhere to the Digital Advertising Alliance's (DAA) rules & regulations — compliant by default.
Real-World Targeting Examples
These examples illustrate a sampling of what we can offer. Campaigns are monitored and custom-tailored to remove underperforming placements and double down on what's working.
The Faith Market by the Numbers
A snapshot from the LGBTQ+ Faith & Religion Market Guide — a majority-scale, trust-first audience with virtually no marketing competition.
Roughly half the adult community — attending services, saying faith matters, or both (Williams Institute).
Plus 1.5M Protestants, 131K Jews, 107K Latter-day Saints, and 106K Muslims — every tradition represented.
The UMC's 2024 repeal of its LGBTQ+ clergy and wedding bans — an 11M-member door opens.
Almost no brands address faith-identified LGBTQ+ audiences — the differentiation exceeds any other segment.
Sources: the Williams Institute, PRRI, denominational records, and the Black LGBTQ Community Survey, as compiled in Pink Media's Faith & Religion Market Guide. Read the summary.
Pink Media brings 30 years of LGBTQ+ marketing expertise to the faith market — helping affirming congregations, faith-based nonprofits, and brands reach one of the community's most loyal, least-marketed-to audiences, 24/7, 365 days per year. We work with any budget, with nonprofit and congregation pricing from $500 per month.
Ready to Connect?
One partner. A clear plan. Real results. Tell us about your congregation, organization, or brand and let's build a strategy that reaches faith-centered LGBTQ+ audiences authentically.