The place where most LGBTQ+ adults spend most of their waking hours — and where 23% of Gen Z is choosing employers by their inclusion record. Reach the LGBTQ+ workforce, DEI practitioners, and ERG leaders. Partner with Pink Media to stand out among the world-class employers in this space. A refined, three-pronged employer-brand approach built for HR teams, talent acquisition, and B2B.
The Opportunity
There are a variety of ways in which we can help employers reach the LGBTQ+ workforce — from the Gen Z candidates verifying your inclusion record before they apply to the DEI practitioners and ERG leaders who shape it from inside. Partner with Pink Media for the most comprehensive yet targeted reach into the LGBTQ+ community, with a focus on Employment, Jobs, Diversity & Inclusion. Inclusion was never a program — it's whether your people can do their best work without editing who they are — and marketing it authentically takes more than a June post.
To stand out among the world-class employers in this space, we run a proven three-pronged strategy: programmatic targeting of LGBTQ+ individuals with demonstrated diversity & inclusion interest; share-of-voice participation in D&I conversations via LGBTQ+ writers, bloggers, and influencers; and user-generated-content engagement that puts your organization at the center of community conversations — keeping your message alive 24/7, 365 days per year.
This is paired with our LGBTQ+ B2B Outreach Program — LinkedIn, email, and group marketing reaching DEI practitioners, ERG leaders, and LGBTQ+ decision-makers through our 31,000+ member LinkedIn group and 16,500+ B2B email list. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
Our Campaign Framework
A comprehensive strategy that reaches the LGBTQ+ workforce and DEI decision-makers through programmatic targeting, share-of-voice, AND UGC engagement — simultaneously.
We hyper-target LGBTQ+ individuals with demonstrated diversity & inclusion interest — display, mobile, and video ad units, plus CTV with ACR — geo-targeted down to the ZIP code around your offices and recruiting markets.
We ensure your organization is part of the D&I conversation — amplified through LGBTQ+ writers, bloggers, and influencers, and across the #ILoveGay network's 1.5M+ followers, on the platforms where LGBTQ+ professional conversation lives.
Our LGBTQ+ B2B Outreach Program reaches DEI practitioners and ERG leaders via a 31,000+ LinkedIn group and 16,500+ B2B email list, plus UGC curation and #ILoveGay Today executive and ERG-leader interviews.
The place where the LGBTQ+ market goes to work. Our editorial summary covers the business case, the Bostock legal floor and the 2026 stress test, the benchmarks (CEI), ERGs, trans-inclusive benefits, the Gen Z recruiting mandate, out leadership, and the DEI resilience playbook — with a full report available to buy or subscribe.
Targeting Capabilities
Pink Media's programmatic employer-brand platform comes ready with built-in features that go far beyond standard LGBTQ+ advertising.
Targeting LGBTQ+ individuals with demonstrated diversity & inclusion interest — plus custom audiences across data selects and life-stage signals.
Target and report by any region — country, state, DMA, ZIP code, or hyperlocal radius around your offices and recruiting markets.
LinkedIn-first reach into DEI practitioners and ERG leaders via a 31,000+ member group and 16,500+ B2B email list.
Built-in campaign feature to adhere to the Digital Advertising Alliance's (DAA) rules & regulations — compliant by default.
The Business Case by the Numbers
A snapshot from the LGBTQ+ Workplace Diversity Market Guide — where inclusion and performance don't trade off, and the talent market has already voted.
Higher at top CEI scorers over 15 years (HRC / Whistle Stop Capital) — inclusion and performance don't trade off.
Tomorrow's workforce majority cohort (Gallup) — and 61% wouldn't even apply to a company that doesn't support DEI.
More likely to stay with an employer that supports DEI — and ERG participation lifts satisfaction 41%.
Held perfect CEI scores in 2026 — 93.5% of LGBTQ+ workers say a 100 score signals real support.
Sources: HRC, Deloitte, EY, Gallup, the Williams Institute, and the CMI Community Survey, as compiled in Pink Media's Workplace Diversity Market Guide. This page is planning context, not legal advice. Read the summary.
Pink Media brings 30 years of LGBTQ+ marketing expertise to employer branding — a frequent national-media voice on corporate LGBTQ+ engagement and DEI — reaching the LGBTQ+ workforce, DEI practitioners, and ERG leaders, 24/7, 365 days per year. LGBTQ+ B2B Outreach programs from $950/month; entry-level programs from $495/month.
Ready to Connect?
One partner. A clear plan. Real results. Tell us about your employer brand, recruiting goals, or DEI communications and let's build a strategy that reaches the right LGBTQ+ workforce and decision-makers — year-round.