There are a variety of ways in which we can market with the leather community — from the circuit travelers who fill host hotels four times a year to club members, titleholders and their followings, the gear buyers who treat a wardrobe as a decade-long investment, and the archives-and-heritage audience. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on the Gay Leather Community. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — including leather, gear and alternative-lifestyle affinity audiences, and CTV geo-targeted to the ZIP code around Chicago, San Francisco SOMA, Washington DC, Cleveland and Berlin in their event weeks. Second, we get your message out via strategically-placed social media posts and club & title-circuit amplification — because in this community credibility is conferred, not claimed.
This includes both social media hyper-targeted advertising and our #ILoveGay Network, now reaching over 1.5 million LGBTQ+ followers. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
