Gay Bear Community
Marketing

We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.

On the programmatic ad exchange, we layer bear-community and body-positive affinity data selects onto LGBTQ+ websites, and geo-target down to the ZIP code around event weekends, host hotels, and bear-bar trade areas.

For advanced placements, we utilize Automatic Content Recognition (ACR) technology — serving campaign films within LGBTQ+ households on all smart devices, including Connected TVs (CTV), timed to the run and event calendar.

We tap into the online conversations and communities on your brand's behalf — amplifying your event presence, sponsorships, and campaigns within LGBTQ+ bear communities on Facebook, Instagram, LinkedIn, Threads, X and more.

This includes both social media hyper-targeted advertising and our #ILoveGay social media network — plus partnerships with the bear clubs and event producers whose boards, runs and charity weekends are the community's standing infrastructure. Clubs cross-promote each other's runs, so presence compounds across the calendar.

From Bear Week Provincetown and Bears Sitges Week to TBRU, International Bear Convergence, Lazy Bear and Bearadise, we help you book the calendar rather than a single event — because the same travelers cycle through the year.