Home › Markets › LGBTQ+ Pet Lovers
LGBTQ+ Market Specialization

LGBTQ+ Pet Lovers
Marketing

Two-thirds of the community has a pet at home — and among lesbian and bisexual women it is nearly three-quarters. Pets are family here, and the spend follows: food, health, insurance, grooming, and pet-friendly travel. Partner with Pink Media for the most comprehensive yet targeted reach into LGBTQ+ pet parents. A focused, two-fold approach built for pet brands, veterinary groups, retailers, and pet-friendly hospitality.

Talk to Our Team → Browse Our Market Guides ↗
Explore More Markets
🐾 Pet Lovers Family & Parenting Health Retail & Shopping Travel & Destinations Insurance All 49 Markets →

The Opportunity

A Two-Fold Campaign Approach
Built for LGBTQ+ Pet Parents

There are a variety of ways in which we can market with pets — from the dog-park and daily-walk crowd to the cat households that skew strongly lesbian and gender-expansive, the premium-food and pet-health buyers, the pet-friendly travelers, and the rescue-and-adoption community that anchors so much local LGBTQ+ volunteering. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on LGBTQ+ Pet Lovers. Our campaigns are two-fold.

First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — including pet-owner, pet-food and veterinary affinity audiences, and CTV geo-targeted to the ZIP code around veterinary trade areas, pet retail, and pet-friendly destinations. Second, we get your message out via strategically-placed social media posts and creator amplification — because pets are the single most shareable thing in any feed, and this is a category where organic reach still genuinely works.

This includes both social media hyper-targeted advertising and our #ILoveGay Network, now reaching over 1.5 million LGBTQ+ followers. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.

Our Campaign Framework

Part One + Part Two.
Complete Pet-Market Coverage.

A comprehensive strategy that reaches LGBTQ+ pet parents through paid advertising channels AND organic social & creator amplification — simultaneously.

Part One
Hyper-Targeted Digital Advertising

We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.

On the programmatic ad exchange, we layer pet-owner, pet-food and veterinary affinity data selects onto LGBTQ+ websites, and geo-target down to the ZIP code around veterinary trade areas, pet retail, groomers, and pet-friendly destinations.

For advanced placements, we utilize Automatic Content Recognition (ACR) technology — serving brand films within LGBTQ+ households on all smart devices, including Connected TVs (CTV).

Display Ads Mobile Ads Video Ads CTV ACR Technology
Part Two
Social & Creator Amplification

We tap into the online conversations and communities on your brand's behalf — amplifying your campaigns, launches, and adoption partnerships within LGBTQ+ communities on Facebook, Instagram, LinkedIn, Threads, X and more.

This includes both social media hyper-targeted advertising and our #ILoveGay social media network — plus partnerships with LGBTQ+ creators whose pets are part of the act, which in this category is the most reliably shareable content a brand can put behind a campaign.

From adoption drives and Pride-weekend dog parades to pet-friendly hotel programs and vet-clinic welcome campaigns, we help you show up where the audience already is — year-round, not just in June.

Facebook Instagram LinkedIn Threads Creators #ILoveGay
Two women walking their dog along a waterfront boardwalk — Pink Media #ILoveGay LGBTQ+ Pet Lovers content
Pink Media LGBTQ+ Market Guides
Market Research

The LGBTQ+ Marketplace
Guide Series

Pets cut across nearly every vertical we cover — family and parenting, health, retail, insurance, and travel. Our market guide series maps the LGBTQ+ marketplace end to end, with the research, audience segments, and playbooks behind each specialization. Browse the full series, or talk to us about a custom brief for the pet category.

Browse the Market Guides → Subscribe Annually ↗

Targeting Capabilities

Speed & Agility —
Features Built for Rapid Activation

Pink Media's programmatic pet-market targeting platform comes ready with built-in features that go far beyond standard LGBTQ+ advertising.

🎯
Custom Audiences

Targeting based on a wide variety of data selects & interests — including pet-owner, pet-food, veterinary and pet-insurance affinity audiences.

📍
Geo-Targeting

Target and report by any region — country, state, DMA, ZIP code, or hyperlocal radius around vet clinics, pet retail, groomers and dog parks.

📺
CTV for Brand Films

Connected TV with ACR technology on all smart devices — premium placements for the brand films this category does so well.

✅
Automated Disclosure

Built-in campaign feature to adhere to the Digital Advertising Alliance's (DAA) rules & regulations — compliant by default.

Real-World Targeting Examples

We Can Target It. We Can Reach It.

These examples illustrate a sampling of what we can offer. Campaigns are monitored and custom-tailored to remove underperforming placements and double down on what's working.

🐕
Reaching LGBTQ+ dog households with a premium food or pet-health campaign across display, mobile and video — 41% of the community has one or more dogs
🐈
Targeting lesbian and bisexual women, where cat ownership runs 42% versus 24% among gay and bisexual men — a segment split most pet brands never plan against
🏨
Reaching pet-friendly travelers in feeder markets for a hotel, destination or vacation-rental program that welcomes the whole family

LGBTQ+ Pet Ownership by the Numbers

The Numbers That Make
This Market Worth Reaching

From CMI's 12th Annual LGBTQ Community Survey (USA Report) — a category where the community indexes at parity with the general population, and where the segment splits are unusually actionable.

67%

Have a Pet at Home

Of all LGBTQ+ respondents — effectively at parity with the 68% US general-population rate.

74%

Lesbian & Bisexual Women

The highest-owning segment by a wide margin — above the general population, and above every other LGBTQ+ segment.

41%

One or More Dogs

Rising to 45% among lesbian and bisexual women — the category's largest single audience.

33%

One or More Cats

With a striking split: 42% of lesbian and bisexual women versus 24% of gay and bisexual men.

CMI 12th Annual LGBTQ Community Survey — LGBT Community and Pets: pet and companion animal ownership by segment
LGBTQ+ pet ownership sits at parity with the general population — but the segment splits do not. 67% of LGBTQ+ adults care for a pet or companion animal at home, against a 68% US general-population rate, with lesbian and bisexual women at 74% and gay and bisexual men at 60%. Source: CMI 12th Annual LGBTQ Community Survey, USA Report (base: all LGBTQ n=18,743).

Source: Community Marketing & Insights, 12th Annual LGBTQ Community Survey, USA Report. Explore Pink Media's LGBTQ+ Market Guides.

Featured Service

Ready to Reach LGBTQ+
Pet Parents?

Pink Media brings 30 years of LGBTQ+ marketing expertise to the pet market — reaching a category where two-thirds of the community are pet parents, for pet food and supply brands, veterinary and pet health services, insurers, retailers, and pet-friendly hospitality, 24/7, 365 days per year. We work with any budget, starting at $1,500 per month.

Talk to Our Team → Browse Our Market Guides
1.5M+
#ILoveGay FollowersA direct, engaged line to LGBTQ+ pet parents
67%
LGBTQ+ Pet OwnershipAt parity with the general population, per CMI
$1,500
Starting Budget / MonthFlexible campaigns scaled to your goals and audience
30+
Years of LGBTQ+ ExpertiseActive in the LGBTQ+ digital space since 1995

Ready to Connect?

Let's Reach LGBTQ+ Pet
Parents Together

One partner. A clear plan. Real results. Tell us about your brand, clinic, shop, or property and let's build a strategy that reaches the right LGBTQ+ pet parents.

Contact Us → Explore All 49 Markets