There are a variety of ways in which we can market with Two-Spirit and Indigenous LGBTQ+ communities — from the gathering and powwow circuit to the organizations working on both sides of the border, the health-equity funders, the Indigiqueer creator renaissance, and Indigenous tourism. Partner with Pink Media for respectful, well-briefed reach into these audiences across the United States and Canada, because this community does not organize itself around that border. Our campaigns are two-fold — and both halves start from protocol.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — with cross-border delivery across the US and Canada and geo-targeting around gathering host cities and Indigenous tourism regions. Second, we get your message out via strategically-placed social media posts and community & creator partnership — which in this market means approaching host organizations early and asking what is needed, rather than pitching visibility packages.
Two-Spirit is an Indigenous-specific term — a cultural and often ceremonial role, not a synonym for LGBTQ+, and not for non-Indigenous people to self-apply. Respecting that distinction is the price of entry, and getting it right is the single most important cultural-competence test in this market. It is where every brief we write begins.
