Every LGBTQ+ market in America is, in some sense, downstream of a June night on Christopher Street in 1969. Partner with Pink Media — part of LGBTQ+ digital media in this city since 1995 — for the most comprehensive yet targeted reach into the capital of queer America: five boroughs, roughly 750,000 LGBTQ+ New Yorkers, and the summer annex out on Fire Island.
The Opportunity
There are a variety of ways in which we can market to the LGBTQ+ New York community — from Hell's Kitchen and the West Village to Jackson Heights, the most linguistically diverse LGBTQ+ neighborhood in America, Park Slope and Bushwick, Harlem's storied Black LGBTQ+ culture, the growing Bronx and Staten Island scenes, the largest LGBTQ+ senior population in the country, and the refuge arrivals building whole new lives here. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on LGBTQ+ New York. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — geo-targeted down to the ZIP code across all five boroughs, the metro and the commuter belt, plus the national and international markets for whom New York is the destination. Second, we get your message out via strategically-placed social media posts, both organically and utilizing paid social media advertising — on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay Network — now reaching over 1.5 million LGBTQ+ followers, with #ILoveGayNYC as the city-level presence in that network. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
Our Campaign Framework
A comprehensive strategy that reaches LGBTQ+ New York through paid advertising channels AND organic social amplification — simultaneously, borough-deep, and across both the local and national media layers this city uniquely offers.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer interest and lifestyle data selects onto LGBTQ+ websites and apps, and geo-target down to the ZIP code — Manhattan's neighborhoods, Jackson Heights and Queens, Park Slope and Bushwick, Harlem, the Bronx, Staten Island, and the Fire Island ferry markets.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — serving your brand films inside LGBTQ+ households on all smart devices, including Connected TVs (CTV), across the nation's largest DMA.
We tap into the online conversations and communities on your brand's behalf — amplifying your New York story, venues, sponsorships and events within LGBTQ+ communities on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — now reaching over 1.5 million followers, with #ILoveGayNYC carrying the city-level conversation. In this market you're never just buying media; you're auditioning in front of the people who make it.
From the borough Prides and the NYC Pride March to Fire Island, Bushwig, NewFest and the fall gala circuit, we help your brand show up where the community already gathers — in February, in Queens, at the gala, on the ferry.
The capital of queer America, mapped for marketers. Our editorial summary covers Stonewall and the five boroughs, New York as refuge by statute, the local press alongside the national media headquarters, a perfect MEI score with twenty flex points, Callen-Lorde and GMHC, the world's largest Pride and Fire Island — with a full 13-chapter report available to buy or subscribe.
Targeting Capabilities
Pink Media's programmatic platform comes ready with built-in features that go far beyond standard LGBTQ+ advertising — and in New York, borough-level targeting is what separates a real plan from a Manhattan one.
Targeting based on a wide variety of data selects & interests — layered onto the largest LGBTQ+ community of any American city, its largest senior cohort, and its newest refuge arrivals.
Target and report by any region — country, state, DMA, ZIP code, or hyperlocal radius around a single neighborhood, borough Pride route or the Fire Island ferry terminals.
Integrations with most major data providers — including L2, TargetSmart, i360, Tunnl, Aristotle, and more. Layer on exactly the right audience signals.
Built-in campaign feature to adhere to the Digital Advertising Alliance's (DAA) rules & regulations — compliant by default.
Real-World Targeting Examples
These examples illustrate a sampling of what we can offer. Campaigns are monitored and custom-tailored to remove underperforming placements and double down on what's working.
The Map
"New York" means the five boroughs first — with Fire Island as the summer annex. City estimates put the LGBTQ+ adult population near three-quarters of a million, before counting the metro, the commuters or the visitors.
Where the modern movement began — the Stonewall National Monument was joined in 2024 by the National Park system's first LGBTQ+ Visitor Center. History here is not a plaque; it's an itinerary, alongside the AIDS Memorial and the LGBT Community Center on West 13th Street.
Jackson Heights is the most linguistically diverse LGBTQ+ neighborhood in America, and Queens Pride is the city's second-oldest. Brooklyn Pride marks its 30th with the signature Twilight March, while Bushwick carries the nightlife and drag economy that peaks at Bushwig each September.
Harlem's storied Black LGBTQ+ culture, the growing Bronx scene anchored by Destination Tomorrow in the South Bronx, and the Pride Center of Staten Island — borough Prides that deliver community credibility at a fraction of flagship pricing.
Institutional anchors across the city include the LGBT Community Center — birthplace of ACT UP and GLAAD — Callen-Lorde, GMHC (the world's first HIV/AIDS service organization), SAGE, the Ali Forney Center, Hetrick-Martin Institute, Destination Tomorrow, the Pride Center of Staten Island and nglccNY.
The Data Behind LGBTQ+ New York
A snapshot from the LGBTQ+ New York Regional Guide — the origin market, where perfect scores are the baseline rather than the headline.
City estimates put the LGBTQ+ adult population near three-quarters of a million — before counting the metro, the commuters or the visitors. That makes New York three markets at once: the largest LGBTQ+ hometown in America, a global destination, and the industry’s decision-making capital.
The June 1969 uprising at the Stonewall Inn ignited the movement, and the first Pride march followed a year later. The site is now a National Monument, joined in 2024 by the National Park system’s first LGBTQ+ Visitor Center.
New York earns 98 standard points plus 20 flex — capped at 100 — with the flex column awarded for actually funding services to LGBTQ+ youth, seniors, homeless New Yorkers, people with HIV and trans residents. Those services are the partners to write checks to.
Sources: HRC Foundation Municipal, Corporate and Healthcare Equality Indexes; New York's Safe Haven law (2023), 2025 shield-law expansions and GENDA; Gay City News and NYC Tourism + Conventions. For the full picture, read the LGBTQ+ New York Regional Guide.
The New York Calendar
Every borough runs its own celebration and the month climaxes with the largest LGBTQ+ gathering on Earth — then the year keeps going, out on the island and through the fall gala circuit.
Use June as the anchor, not the plan — Bushwig, NewFest, Fire Island and the fall gala season are where year-round brands separate from tourists. Pink Media builds New York campaigns that run 24/7, 365.
Pink Media brings 30 years of LGBTQ+ marketing expertise to the New York market — from our own New York office, reaching the community across all five boroughs and Fire Island, 24/7, 365 days per year. Campaigns start at $1,500 per month, scaled to your goals.
From ILoveGay.NET
Coverage of LGBTQ+ New York from the #ILoveGay network — the brands, stages and campaigns coming out of the five boroughs.
Nasty Pig dropped its Fall/Winter 2026 “System Override” campaign on September 3 — starring Honey Davenport, the reigning International Mr. Leather 2026, and shot at Brooklyn’s Queer Nightlife Community Center. Here’s why it matters beyond the brand: this isn’t a “September LGBTQ+ campaign.” It’s a fall fashion campaign that happens to be deeply and explicitly queer, with no calendar hook required.
Read on ILoveGay.NET
It started in a tiny Off-Broadway basement and became a global sensation — now Titaníque is docked at Broadway’s St. James Theatre for its final weeks. The Olivier-winning, gloriously campy retelling of Jack and Rose’s love story (as remembered by Céline Dion herself, who swears she was there) is the queerest, most joyful night out
Read on ILoveGay.NETReady to Connect?
One partner. A clear plan. Real results. Tell us about your campaign goals and let's build a strategy that reaches the right LGBTQ+ audience across all five boroughs — not just Manhattan in June.