There are a variety of ways in which we can market to the LGBTQ+ San Francisco community — from the Castro, the world's most famous gayborhood, to the Transgender District in the Tenderloin, the Leather & LGBTQ Cultural District in SoMa, Oakland and the East Bay's deep queer communities of colour and women's communities, and Silicon Valley's corporate weight. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on LGBTQ+ San Francisco and the Bay Area. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — geo-targeted down to the ZIP code across the city, the East Bay, the Peninsula and Silicon Valley, plus the national and international markets that treat San Francisco as a pilgrimage. Second, we get your message out via strategically-placed social media posts, both organically and utilizing paid social media advertising — on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay Network — now reaching over 1.5 million LGBTQ+ followers, with #ILoveGaySF as the city-level presence in that network. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
