There are a variety of ways in which we can market to the LGBTQ+ Palm Springs community — from the resident market where an estimated one-third to one-half of the city identifies as LGBTQ+, to the winter-season visitors, one of America's premier LGBTQ+ 50+ audiences, the women's community that fills The Dinah, the circuit and pool-party crowd, and the nine Coachella Valley cities that make up the greater market. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on LGBTQ+ Palm Springs. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — geo-targeted down to the ZIP code across Palm Springs, Cathedral City, Rancho Mirage, Palm Desert and the rest of the valley, plus the Los Angeles corridor two hours west. Second, we get your message out via strategically-placed social media posts, both organically and utilizing paid social media advertising — on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay Network — now reaching over 1.5 million LGBTQ+ followers, with #ILoveGayPalmSprings as the city-level presence in that network. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
