LGBTQ+ Marriage &
Divorce Marketing

There are a variety of ways in which we can market across the LGBTQ+ marriage lifecycle — from engaged and marrying couples to those navigating separation, divorce, and dissolution, and the family-law attorneys, mediators, financial advisors, and therapists who guide them through it. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on Marriage & Divorce. Every LGBTQ+ marriage is two stories at once — a couple's biggest commitment of the decade, and a relationship the community fought fifty years to make legal — and when marriages end, LGBTQ+ couples face legal, financial, and parentage questions that few mainstream providers are equipped to answer.

First, we focus on getting your firm, practice, or brand out to a hyper-targeted LGBTQ+ audience online via in-market data selects — couples showing marriage, family-law, or financial-services intent — layered onto community inventory, geo-targeted to your feeder markets down to ZIP level, with CTV for brand storytelling. Second, we run share-of-voice social, monitoring LGBTQ+ marriage-and-family conversations and ensuring your brand is part of them. Third — unique to this market — we curate and amplify real-community UGC: the milestone stories, the affirming-professional recommendations, and the trusted-advisor referrals that move this high-consideration category.

This includes our #ILoveGay Network, now reaching over 1.5 million LGBTQ+ followers, plus thought-leadership placement for the attorneys and advisors who specialize in serving the community. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.