There are a variety of ways in which we can market with winter sports — from the ski week loyalists who rebook annually and travel the circuit to first-timers, the après-ski social crowd, the Alpine village-takeover set, and the Olympic-moment audience newly paying attention. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on Winter Sports & Gay Ski Weeks. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — including ski, snowboard, luxury-travel and adventure affinity audiences, and CTV geo-targeted to the ZIP code across the feeder markets that fill Aspen, Whistler, Arosa and Tignes. Second, we get your message out via strategically-placed social media posts and event & creator amplification — because mountains photograph better than dance floors, and ski week UGC is the LGBTQ+ calendar's most aspirational content harvest.
This includes both social media hyper-targeted advertising and our #ILoveGay Network, now reaching over 1.5 million LGBTQ+ followers. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
