There are a variety of ways in which we can market to the LGBTQ+ Atlanta community — from Midtown's bar and festival core to Decatur's storied lesbian hub, East Atlanta's queer creative scene, the ballroom and drag economy, the Black Pride audience that fills Piedmont Park every Labor Day, and the travelers who fly in through the world's busiest airport. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on LGBTQ+ Atlanta and the American South. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — geo-targeted down to the ZIP code around Midtown, Decatur, East Atlanta, the OTP suburbs, and the Southern feeder markets that treat Atlanta as their capital. Second, we get your message out via strategically-placed social media posts, both organically and utilizing paid social media advertising — on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay Network — now reaching over 1.5 million LGBTQ+ followers, with #ILoveGayAtlanta as the city-level presence in that network. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
