There are a variety of ways in which we can market to the LGBTQ+ New England community — from the South End and Jamaica Plain to Cambridge and Somerville, Salem's year-round queer culture, the Kendall Square life-sciences and finance professionals, the university audience, and the national visitors who fill Provincetown's theme weeks from Memorial Day through October. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on LGBTQ+ Boston and Provincetown. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — geo-targeted down to the ZIP code across Greater Boston, the North and South Shores, and the Cape, plus the national feeder markets that book Provincetown a season ahead. Second, we get your message out via strategically-placed social media posts, both organically and utilizing paid social media advertising — on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay Network — now reaching over 1.5 million LGBTQ+ followers, with #ILoveGayBoston and #ILoveGayPtown as the two city-level presences in that network. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
