The state writes the country's harshest bills; the city holds a perfect equality score and the nation's largest LGBTQ+ fundraising dinner. Partner with Pink Media for the most comprehensive yet targeted reach into the LGBTQ+ Dallas market — Oak Lawn and the Strip, South Dallas, Fort Worth, and the largest LGBTQ+ community in Texas.
The Opportunity
There are a variety of ways in which we can market to the LGBTQ+ Dallas community — from the Strip on Cedar Springs and the Oak Lawn core to South Dallas, the Latino LGBTQ+ market that makes this a two-language metro, the bear and circuit audiences who travel in every spring, the corporate and philanthropic room that fills the Black Tie Dinner, and Fort Worth's own ecosystem thirty miles west. Partner with Pink Media for the most comprehensive yet targeted reach into the highly-coveted LGBTQ+ consumer, with a focus on LGBTQ+ Dallas and North Texas. Our campaigns are two-fold.
First, we focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more — geo-targeted down to the ZIP code around Cedar Springs, Oak Lawn, South Dallas, the northern suburbs and Fort Worth. Second, we get your message out via strategically-placed social media posts, both organically and utilizing paid social media advertising — on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay Network — now reaching over 1.5 million LGBTQ+ followers, with #ILoveGayDallas as the city-level presence in that network. Our success metrics are based on the visibility and performance we provide: impressions, reach, click-throughs, and engagement.
Our Campaign Framework
A comprehensive strategy that reaches the LGBTQ+ Dallas market through paid advertising channels AND organic social amplification — simultaneously, year-round, and in both English and Spanish.
We focus on getting your message and story out to a hyper-targeted LGBTQ+ audience online via traditional online advertising, mobile apps, video advertising, and more.
On the programmatic ad exchange, we layer interest and lifestyle data selects onto LGBTQ+ websites and apps, and geo-target down to the ZIP code — the Strip on Cedar Springs, Oak Lawn, South Dallas, the northern suburbs, Fort Worth, and the national feeder metros that travel in for TBRU and Purple Party.
For advanced placements, we utilize Automatic Content Recognition (ACR) technology — serving your brand films inside LGBTQ+ households on all smart devices, including Connected TVs (CTV), across the DFW DMA — the fourth-largest metro in the nation.
We tap into the online conversations and communities on your brand's behalf — amplifying your Dallas story, venues, sponsorships and events within LGBTQ+ communities on Facebook, Instagram, LinkedIn, Threads, X and more.
This includes both social media hyper-targeted advertising and our #ILoveGay social media network — now reaching over 1.5 million followers, with #ILoveGayDallas carrying the city-level conversation in a market where consistency is the credibility test.
From TBRU and Purple Party to Dallas Pride, Dallas Southern Pride, Texas Latino Pride and the Black Tie Dinner, we help your brand show up where the community already gathers — and showing up in session years earns the most trust of all.
The capital of LGBTQ+ Texas, mapped for marketers. Our editorial summary covers Oak Lawn and the Strip on Cedar Springs, marketing inside Texas' 2026 political climate, the Dallas Voice, the Resource Center and health frontline, Cathedral of Hope, the Black Tie Dinner, and Visit Dallas' deliberate LGBTQ+ program — with a full 13-chapter report available to buy or subscribe.
Targeting Capabilities
Pink Media's programmatic platform comes ready with built-in features that go far beyond standard LGBTQ+ advertising — and in a majority-minority metro, reaching all of it takes deliberate targeting.
Targeting based on a wide variety of data selects & interests — layered onto the LGBTQ+ North Texas audience and the national travelers who fill the spring event weekends.
Target and report by any region — country, state, DMA, ZIP code, or hyperlocal radius around Cedar Springs, Oak Lawn, South Dallas or downtown Fort Worth.
Integrations with most major data providers — including L2, TargetSmart, i360, Tunnl, Aristotle, and more. Layer on exactly the right audience signals.
Built-in campaign feature to adhere to the Digital Advertising Alliance's (DAA) rules & regulations — compliant by default.
Real-World Targeting Examples
These examples illustrate a sampling of what we can offer. Campaigns are monitored and custom-tailored to remove underperforming placements and double down on what's working.
The Map
"Dallas" here means the DFW Metroplex — nearly eight million people, the largest metro in Texas and fourth-largest in the nation, with Fort Worth's community its own ecosystem thirty miles west.
The South's most storied gayborhood — rainbow crosswalks on Cedar Springs Road, legendary bars, and four decades of institutional memory. Home to the Resource Center and the $31 million LGBTQ+-welcoming senior community now rising in the neighborhood.
A majority-minority metro whose majority story runs through Dallas Southern Pride, Abounding Prosperity's work with Black gay and bisexual men and Black trans women, and Texas Latino Pride. Pair English-language buys with Spanish-language creative to reach the full market.
Its own ecosystem, with its own advocates in Fairness Fort Worth, its own Pride, and its own scorecard story — an eight-year run of perfect MEI 100s that dipped to 97. A Metroplex plan that stops at the county line isn't one.
Institutional anchors across North Texas include the Resource Center (founded 1983, one of the largest LGBTQ+ community centers in the country), Prism Health North Texas, Abounding Prosperity, AIDS Services of Dallas, Cathedral of Hope — the world's largest LGBTQ+-outreach church — the Turtle Creek Chorale, Uptown Players and the North Texas LGBT Chamber.
The Data Behind LGBTQ+ Dallas
A snapshot from the LGBTQ+ Dallas Regional Guide — the paradox market, where a hostile statehouse and a perfect-score city occupy the same map.
Dallas holds a perfect Municipal Equality Index score built entirely from municipal action — no state non-discrimination law contributes a single point, which arguably makes it the most impressive 100 in the series.
The Dallas Voice has published continuously since May 1984 — through every hostile legislative session since. In this market, a year-round schedule outperforms a June splash more decisively than almost anywhere.
The Black Tie Dinner reaches its 45th annual edition on November 14, 2026 — the nation’s largest LGBTQ+ fundraising dinner, 2,000+ attendees and seven-figure annual distributions across North Texas beneficiaries plus HRC.
Sources: HRC Foundation Municipal, Corporate and Healthcare Equality Indexes; Equality Texas' bill tracker and The Texas Tribune; the Dallas Voice. For the full picture, read the LGBTQ+ Dallas Regional Guide.
The Dallas Calendar
The calendar runs on three engines — national party weekends in spring, a re-imagined civic Pride in June, and the country's biggest LGBTQ+ philanthropic night in November.
Show up in session years especially — when the legislature is loudest is precisely when visible sponsorship earns the most trust, and when the frontline organizations most need the funding. Pink Media builds Dallas campaigns that run 24/7, 365.
Pink Media brings 30 years of LGBTQ+ marketing expertise to the North Texas market — reaching the community across Oak Lawn, South Dallas, the Latino Metroplex and Fort Worth, 24/7, 365 days per year. Campaigns start at $1,500 per month, scaled to your goals.
Ready to Connect?
One partner. A clear plan. Real results. Tell us about your campaign goals and let's build a strategy that reaches the right LGBTQ+ audience across Dallas–Fort Worth.